Partner Marketing Specialist

Pigment; New York (NY); On-site; USD 140,000 - 180,000; Full time

Job summary

Pigment is seeking a Partner Marketing Manager in New York to design and scale joint go-to-market programs with cloud partners. You will develop campaigns, messaging, and enablement assets that help enterprise buyers understand Pigment's value and AI-powered planning capabilities.

You’ll collaborate with Product Marketing, Partner Sales, and GTM teams to drive pipeline, revenue growth, and partner-led demand at scale, while maintaining rigorous programs and executive-level storytelling.

Qualifications

• 5+ years of partner marketing experience in B2B technology.
• Expertise building and executing partner marketing programs with cloud partners.
• Understanding of enterprise buyer journeys and C-level engagement.
• Ability to manage complex cross-functional initiatives with multiple stakeholders.
• Strong written and verbal communication with executive-level content creation.
• Data-driven with metrics tracking and optimization.

Responsibilities

• Design and execute go-to-market programs with major cloud partners focusing on enterprise acquisition.
• Develop joint marketing campaigns targeting C-suite decision-makers.
• Create partner messaging frameworks and enablement materials.
• Oversee end-to-end campaign execution with cross-functional marketing teams.
• Lead joint business planning with key partners including quarterly calendars.
• Build scalable processes and a partner content library.
• Track partner-sourced pipeline and ROI; report results.
• Represent Pigment at partner events and industry conferences.

Skills

Partner marketing

B2B technology

Cross-functional leadership

Executive communications

Campaign management

Data-driven marketing

Job description

Join Pigment: The AI Platform Redefining Business Planning

Pigment is the AI-powered business planning and performance management platform built for agility and scale. We connect people, data, and processes in one intuitive, feature-rich solution, empowering every team—for Finance to HR—to build, adapt, and align strategic plans in real time.

Founded in 2019, Pigment is one of the fastest-growing SaaS companies globally. Industry leaders like Unilever, Snowflake, Siemens, and DPD use Pigment daily to make more informed decisions and confidently navigate any scenario.

With a team of 600+ across Paris, London, New York, Toronto, San Francisco and Austin, we've raised nearly $400M from top-tier investors and were named a Visionary in the 2024 Gartner® Magic Quadrant™ for Financial Planning Software.

At Pigment, we take smart risks, celebrate bold ideas, and challenge the status quo—all while working as one team. If you're driven by innovation and ready to make an impact at scale, we’d love to hear from you.

• Have 5+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
• Have deep expertise building and executing partner marketing programs with cloud partners in a startup or scale-up environment - experience working for a late-stage, hypergrowth or pre-IPO technology company is required for this role
• Demonstrate strong understanding of enterprise buyer journeys and can create marketing programs that resonate with C-level executives
• Have proven ability to manage complex, cross-functional initiatives with multiple stakeholders across organizations
• Excel at building trusted relationships with product marketing and GTM teams, establishing yourself as a strategic advisor
• Are highly organized and detail-oriented, with demonstrated ability to manage multiple programs simultaneously while maintaining quality
• Possess excellent written and verbal communication skills, with experience creating executive-level content and presentations
• Are data-driven and comfortable tracking marketing metrics, analyzing performance, and optimizing programs based on results
• Thrive in fast-paced, high-growth environments and are comfortable with ambiguity and changing priorities
• Have a "get it done" mentality and aren't afraid to jump in wherever needed to ensure program success

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

As a Partner Marketing Manager at Pigment, you will play a pivotal role in building and scaling our partner marketing initiatives with ISV, CSP and System Integrator partners. You will develop and execute comprehensive go-to-market programs that drive enterprise adoption of Pigment through strategic partnerships.

In this role, you will create executive-level marketing campaigns, partner with Product Marketing to create compelling joint value propositions and joint messaging that empowers our partners to successfully position and sell Pigment to enterprise customers. You'll be a key connector between Pigment’s partner organization and our marketing teams, ensuring seamless execution of high-impact programs that generate pipeline, revenue growth and market reach.

This role requires someone who can think strategically about long-term partner relationships while also rolling up their sleeves to execute flawlessly on campaigns, events, and enablement initiatives. You'll need to balance the art of relationship-building with the science of measuring marketing impact, always keeping the focus on driving measurable business outcomes for both Pigment and our partners.

Responsibilities

• Design and execute comprehensive go-to-market programs with our major cloud partners, Google Cloud, and soon AWS and Azure focusing on enterprise customer acquisition
• Develop joint marketing campaigns targeting C-suite and senior decision-makers at partner organizations, creating compelling narratives around AI transformation and business value
• In collaboration with Product Marketing, build partner messaging frameworks and create high-quality enablement materials (pitch decks, solution briefs, case studies, demo scripts) that empower partners to effectively position Pigment.
• Oversee end-to-end campaign execution with partners with marketing teams, coordinating across product marketing, demand generation, field marketing, and events teams to ensure flawless delivery
• Participate as a key stakeholder in joint business planning processes with key partners, including quarterly planning, campaign calendars, and success metrics
• Collaborate with partner leadership and partner sales managers to identify priority customer or partner accounts
• Build scalable processes and playbooks and develop a partner marketing content library and resource center, ensuring partners have easy access to the latest materials and messaging
• Track, measure, and report on partner marketing performance, including partner-sourced pipeline, influenced revenue, and campaign ROI
• Represent Pigment at partner events, executive briefings, and industry conferences as needed