Partner Marketing Manager

Goodlord; United States; Hybrid; USD 80,000 - 133,000; Full time

Benefits offered by this job

Bi-weekly coaching with Sanctus

25 days holiday + UK holidays

Development fund for annual growth

Team culture and collaboration

Job summary

Goodlord in London is seeking a Partner Marketing Manager to build a dedicated partner marketing engine from the ground up. This is a brand-new role reporting to the Senior Enterprise Marketing Manager, with hybrid work (2 days in London, 3 days remote) and a strong focus on pipelines and revenue.

You'll own strategy, develop joint propositions, plan campaigns across content, email, social, events and webinars, and align with Partnerships and Sales to deliver measurable results.

Qualifications

• Experience owning B2B partner or channel marketing campaigns end-to-end.
• Ability to connect marketing activity to pipeline and revenue.
• Proven track record prioritising partners and managing budget.
• Experience working with Sales and Partnerships teams.
• Comfort balancing strategy with hands-on delivery.
• Experience building or scaling partner marketing programmes preferred.
• Not suitable for generalist marketers without partner ownership.

Responsibilities

• Building and owning partner marketing strategy and prioritisation.
• Developing joint value propositions and co-marketing plans.
• Planning and delivering campaigns across content, email, social, events and webinars.
• Supporting partnership launches with plans and assets.
• Owning partner-sourced and partner-influenced pipeline targets and tracking.
• Creating co-branded content and partner enablement materials.
• Building relationships with partners’ marketing teams and acting as go-to contact.
• Working with Sales, Partnerships and marketing to turn activity into commercial results.
• Combining strategy with hands-on delivery.

Skills

Partner marketing

B2B marketing

SaaS experience

Pipeline/revenue focus

Stakeholder management

Job description

Описание

London - Hybrid. 2 days per week in our London office, 3 days remote / work from home (40 hour week). Goodlord’s mission is to be the gold standard platform for renting, and we’re looking for a Partner Marketing Manager to join our Marketing team. This is a brand new role and our first dedicated Partner Marketing hire, so you’ll have a genuine opportunity to build something from the ground up. Partnerships are already an important part of how we reach and win enterprise customers. Now we want to build a proper marketing engine around them - identifying where the biggest opportunities are, creating brilliant joint propositions and campaigns, and turning our partner network into a measurable source of pipeline and growth. Reporting to our Senior Enterprise Marketing Manager, you’ll work closely with Partnerships and Sales to decide where we invest, build compelling co-marketing plans and then get stuck into delivering them.

Задачи

• Building and owning our partner marketing strategy, including how we tier and prioritise partners


• Developing joint value propositions and co-marketing plans that resonate with our shared customers


• Planning and delivering campaigns across content, email, social, events and webinars


• Supporting partnership and integration launches with the plans, campaigns and assets needed to make them successful


• Owning partner-sourced and partner-influenced pipeline targets, tracking performance and using the results to decide where we invest


• Creating co-branded content and partner enablement materials, including launch packs and customer case studies


• Building strong relationships with our partners’ marketing teams and becoming their go-to marketing contact at Goodlord


• Working closely with Sales, Partnerships and the wider Marketing team to turn great partner activity into commercial results


• The role combines strategy with hands-on delivery, so you'll need to be just as happy working out what we should do and why as you are getting on and doing it!

Знакомство с Goodlord

Aside from the role, the people, our culture and our mission, we have some other things that make Goodlord a pretty awesome place to be. Here’s a few favourites amongst Goodlordians (check out our careers page for more info).

• Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!


• Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health.


• 25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.


• Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals.


• Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics.

Кандидат, которого ищем

We’re looking for someone with strong B2B marketing experience, ideally within SaaS or tech, and genuine experience in partner, channel or affiliate marketing. You’ll be commercially minded and comfortable talking about pipeline and revenue, not just campaigns and engagement. You’ll understand that great partner marketing isn't about doing the same thing with every partner – it's about identifying where the opportunity is, creating something valuable for both sides and measuring whether it's working.

Требования

• Experience owning B2B partner or channel marketing campaigns end-to-end.


• Comfortable connecting marketing activity to pipeline and commercial outcomes.


• Understanding how to assess and prioritise different partners and where to focus time and budget.


• Worked closely with Sales and Partnerships teams.


• Comfortable balancing strategy with hands-on delivery.


• Confidence building relationships with external partners and internal stakeholders.


• Proactive, curious and comfortable creating structure where there isn't already a playbook.


• Experience in proptech would be a bonus, as would experience building or scaling a partner marketing programme from the ground up.


• Not suitable for those whose experience is primarily generalist marketing, or who have supported partner campaigns but haven't yet owned partner or channel marketing activity themselves.

Goodlord wants applicants from all backgrounds and walks of life; we are an equal opportunity employer committed to creating an inclusive environment. Creating a space where everyone feels included is central to who we are. Because we're an open book and we learn from each other, we actively champion diverse perspectives and unique life experiences. If there is anything you need to participate fully in the interview process, we'd love to hear about that too - please include it in your application. * Please note, as we are regulated by the Financial Conduct Authority, all Goodlordians are required to pass a thorough referencing check via Experian before joining the team. We will only ask for references at the point of making an offer. No agencies please - we have tried and trusted partners we would turn to should we require support.