Partner & Ecosystem Marketing Lead

RAVEL; Seattle (WA); On-site; USD 140,000 - 210,000; Full time

Job summary

RAVEL is seeking a Partner & Ecosystem Marketing lead to scale go-to-market strategies across technology partners, SI firms, resellers and other ecosystem partners. You will translate partnerships into demand and revenue, working with Product, Solution Marketing, Partner Sales and Growth teams to build repeatable activation programs.

The role requires a deep background in partner-led GTM for a fast-paced, high-stakes environment with strong collaboration across marketing and sales to drive

Qualifications

• 10+ years in B2B technology or ecosystem marketing.
• Proven ability to build partner GTM programs.
• Experience with partners, OEMs, SIs, resellers or cloud providers.
• Strong ability to tie marketing to pipeline and revenue.

Responsibilities

• Identify high-priority partners and create repeatable activation plans.
• Develop partner value propositions and support early engagement.
• Define differentiated marketing approaches for strategic and channel partners.
• Build scalable programs from recruitment to activation to revenue.
• Measure partner marketing impact with clear goals and metrics.
• Collaborate with Product, Marketing, Sales, Engineering and Customer Success.

Skills

Partner marketing

Ecosystem GTM

B2B marketing

Cross-functional

Program development

Communication

Job description

RAVEL delivers intelligent workload orchestration for AI and HPC environments. Our platform, Orchestrate AI, enables power-aware, high-efficiency workload execution across modern accelerated infrastructure — maximizing GPU utilization, performance, cost efficiency, and operational control.

RAVEL is also a core collaborator in the AMPHIX AI Infrastructure Platform, working alongside leading ecosystem partners to deliver integrated, production-ready AI infrastructure. Through the AMPHIX Centers of Excellence, customers and partners can validate, optimize, and scale AI workloads from proof-of-concept to production.

We are building the orchestration layer for the next generation of AI infrastructure.

This means we want you to imagine it, develop it, bring it to life with us. Our industry is at the steepest part of hockey stick growth. With this incredibly fast pace, the ability to pivot quickly and competitively to capture the emerging opportunities - while keeping the core of our purpose and brand on track - is essential. To perform at this level and pace, we are looking for individuals with both mastery of their function and passion for evolving it in new ways.

About the Role

We're looking for a Partner & Ecosystem Marketing lead to build and scale RAVEL's ecosystem go-to-market strategy. You will turn relationships with technology partners, systems integrators, resellers, and other ecosystem organizations into market opportunities, customer demand, and revenue.

Working closely with Product & Solution Marketing, Partner Sales, Integrated Marketing & Demand Gen, and Training & Enablement, you will create programs that make it easier for partners to understand, market, sell, and deliver RAVEL. You must have deep experience and a desire to collaborate in a fast-paced, high stakes environment.

What You'll Own

• Work closely with Product Management, Partner & Ecosystem Sales, and Product & Solution Marketing to identify high priority partners and create repeatable activation plans.
• Identify ecosystem gaps and high-potential partners across technology, SI, reseller, and other strategic partner types.
• Assess partner fit based on customer reach, solution and technology alignment, market access, and co-selling and co-marketing potential.
• Develop partner value propositions and support early partner qualification and engagement.
• Define differentiated marketing approaches for strategic, solution, and channel partners.
• Build scalable programs that move partners from recruitment through activation to revenue.
• Establish clear goals and metrics to measure partner marketing performance and ecosystem impact.

Partner Solution GTM Programs

• Work with Product & Solution Marketing to bring RAVEL's products and solutions to market through partners.
• Develop:
• Co-marketing programs
• Joint campaigns
• Customer showcases
• Events and webinars
• Partner sales and marketing kits
• Work closely with Partner & Ecosystem Sales to connect marketing activity to commercial opportunities.
• Partner Sales owns the commercial relationship, pipeline, co-selling, and revenue.
• Partner Marketing owns the joint marketing strategy, activation, campaigns, and demand generation.

AMPHIX Ecosystem Marketing

• Help make AMPHIX and its Centers of Excellence a powerful platform for ecosystem validation and market activation.
• Develop:
• Partner showcases
• Joint solution programs
• COE events and demonstrations
• Partner stories
• Joint campaigns
• \"Validated on AMPHIX\" programs
• Work with a wider marketing team to turn successful COE engagements into market proof, customer opportunities, and repeatable solutions.

Partner Activation

• Create scalable programs that make it easy for partners to market RAVEL.
• Develop:
• Partner launch kits
• Joint messaging
• Solution briefs
• Email and social campaigns
• Webinar and event kits
• Customer proof
• Partner marketing resources
• Work with Training & Enablement to ensure partners have the product, solution, and sales knowledge needed to successfully take RAVEL to market.

Partner Success & Customer Proof

• Work with Partner Sales and wider marketing team to identify successful joint deployments and turn them into market proof.
• Develop:
• Partner spotlights
• Joint success stories
• Solution showcases
• Reference opportunities
• AMPHIX proof points
• Partner with Integrated Marketing & Growth to amplify these stories through content, campaigns, events, and demand generation.

Ecosystem Performance

• Measure the impact of partner marketing across:
• Partners activated
• Joint solutions launched
• Joint campaigns
• Partner-generated opportunities
• Partner-sourced and influenced pipeline
• Partner-sourced ARR
• AMPHIX-generated opportunities
• The goal is to demonstrate that the ecosystem is a growth engine for RAVEL and its partners, not simply a network of relationships.

What We're Looking For

Required

• 10+ years of B2B technology, partner, channel, or ecosystem marketing experience.
• Experience building partner marketing or ecosystem GTM programs.
• Experience working with technology partners, OEMs, SIs, resellers, cloud providers, or infrastructure companies.
• Strong understanding of partner-led and ecosystem-led GTM.
• Experience developing joint campaigns, and co-marketing programs.
• Experience working closely with partner or channel sales teams.
• Strong commercial and strategic mindset with an ability to connect marketing activity to pipeline and revenue.
• Excellent communication, presentation, and relationship-building skills.
• Demonstrated ability to work cross-functionally across Product, Marketing, Sales, Engineering, and Customer Success.
• Desire to work in fast-paced, entrepreneurial environment - and build the baseline processes that can be rapidly scale
• Have the mindset of strategic execution - with speed

Preferred

• Experience in AI, AI infrastructure, cloud, HPC, GPUs, data centers, enterprise software, or SaaS.
• Experience with OEM, SI, reseller, neocloud, or data center ecosystems.
• Experience with AI Factory, GPUaaS, Kubernetes, or workload orchestration.
• Experience developing partner-led solutions or reference architectures.
• Experience with co-marketing, MDF, or partner investment programs.