Partner Content & Marketing Manager

U.S. Bank; Atlanta (GA); Presencial; USD 98 000 - 116 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Healthcare

Dental and Vision

Resumo da oferta

U.S. Bank is seeking a Marketing Manager, Content Execution to write, develop, and deliver content for partner marketing strategies across ecosystems, coordinating briefs, drafts, and approvals from brief to completion.

You will collaborate with Product Marketing, Channel Marketing, Creative Services, Digital Marketing, and external agencies to produce content that supports awareness, demand generation, adoption, and lifecycle marketing.

Qualificações

• Bachelor's degree, or equivalent work experience.
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results.
• Experience supporting partner ecosystems such as financial institutions, ISVs, MSPs, retail partnerships, franchises, or channel sales organizations.
• Familiarity with buyer journey mapping, content marketing frameworks, and marketing automation programs.
• Experience managing agencies, creative resources, and external content partners.
• Knowledge of SEO and GEO, digital content optimization, content performance analytics, and AP style guidelines.
• Experience executing B2B content programs and delivering assets that support demand generation and customer lifecycle marketing.
• Proven success developing content for partner channels, technology ecosystems, payments, fintech, software, or related industries.

Responsabilidades

• Content Delivery & Production Planning: Maintain partner-focused editorial calendar and production schedule.
• Translate plans into actionable content briefs, deliverables, timelines, and production tasks.
• Create audience-specific content for partner segments including FI, ISVs, MSPs, referral partners, and strategic alliances.
• Track deliverables, dependencies, and deadlines; flag risks early.
• Content Development & Execution: Write, edit, repurpose, and deliver content across buyer journey stages.
• Use AI tools to accelerate workflows while maintaining quality and brand alignment.
• Validate outputs with privacy, compliance, and review requirements.
• Develop assets including thought leadership, POVs, case studies, videos, landing pages, and emails.
• Coordinate with Product Marketing, Channel Marketing, and external agencies to produce content.
• Monitor content performance and optimize based on data and stakeholder feedback.

Conhecimentos

Hands-on content execution

Editorial scheduling

Delivery management

Strong writer

Clear, compelling writing

Verbal communication

Storytelling

Cross-functional coordination

Project management

Formação académica

Bachelor's degree or equivalent

Descrição da oferta de emprego

U.S. Bank is seeking a Marketing Manager, Content Execution to write, develop, and deliver content for partner marketing strategies across ecosystems, coordinating briefs, drafts, and approvals from brief to completion.

You will collaborate with Product Marketing, Channel Marketing, Creative Services, Digital Marketing, and external agencies to produce content that supports awareness, demand generation, adoption, and lifecycle marketing.