Marketing Manager, Content Manager

225 Elavon, Inc.; Atlanta (GA); On-site; USD 98,000 - 116,000; Full time

Benefits offered by this job

Healthcare

Dental and Vision

Job summary

U.S. Bank is seeking a Marketing Manager, Content Execution to write, develop, and deliver content for partner marketing strategies across ecosystems, coordinating briefs, drafts, and approvals from brief to completion.

You will collaborate with Product Marketing, Channel Marketing, Creative Services, Digital Marketing, and external agencies to produce content that supports awareness, demand generation, adoption, and lifecycle marketing.

Qualifications

• Bachelor's degree, or equivalent work experience.
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results.
• Experience supporting partner ecosystems such as financial institutions, ISVs, MSPs, retail partnerships, franchises, or channel sales organizations.
• Familiarity with buyer journey mapping, content marketing frameworks, and marketing automation programs.
• Experience managing agencies, creative resources, and external content partners.
• Knowledge of SEO and GEO, digital content optimization, content performance analytics, and AP style guidelines.
• Experience executing B2B content programs and delivering assets that support demand generation and customer lifecycle marketing.
• Proven success developing content for partner channels, technology ecosystems, payments, fintech, software, or related industries.

Responsibilities

• Content Delivery & Production Planning: Maintain partner-focused editorial calendar and production schedule.
• Translate plans into actionable content briefs, deliverables, timelines, and production tasks.
• Create audience-specific content for partner segments including FI, ISVs, MSPs, referral partners, and strategic alliances.
• Track deliverables, dependencies, and deadlines; flag risks early.
• Content Development & Execution: Write, edit, repurpose, and deliver content across buyer journey stages.
• Use AI tools to accelerate workflows while maintaining quality and brand alignment.
• Validate outputs with privacy, compliance, and review requirements.
• Develop assets including thought leadership, POVs, case studies, videos, landing pages, and emails.
• Coordinate with Product Marketing, Channel Marketing, and external agencies to produce content.
• Monitor content performance and optimize based on data and stakeholder feedback.

Skills

Hands-on content execution

Editorial scheduling

Delivery management

Strong writer

Clear, compelling writing

Verbal communication

Storytelling

Cross-functional coordination

Project management

Education

Bachelor's degree or equivalent

Job description

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One. As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.

Job Description

The Marketing Manager, Content Execution is responsible for writing, developing, and delivering content that supports approved partner marketing strategies across key ecosystems, including retail, financial institutions (FI), independent software vendors (ISVs), merchant service providers (MSPs), strategic alliances, and other partner segments. This is a hands‑on execution role focused on turning established marketing priorities into high-quality, audience-focused content and managing delivery from brief through completion. This role connects Product Marketing and Partner Channel Marketing by translating approved positioning, audience needs, and partner go‑to‑market plans into compelling content across the buyer journey. The individual coordinates briefs, drafts, stakeholder feedback, and final assets to keep content accurate, aligned, and ready for use. Reporting to the Vice President of Marketing, the individual will collaborate with Product Marketing, Channel Marketing, Creative Services, Digital Marketing, and external agencies to produce and deliver content that supports awareness, demand generation, adoption, and customer lifecycle marketing. The role owns day-to-day content execution rather than overall marketing strategy.

Key Responsibilities

• Content Delivery & Production Planning Maintain the partner-focused editorial calendar and production schedule based on approved marketing priorities, product launches, and channel growth objectives.
• Translate Product Marketing and Channel Marketing plans into actionable content briefs, deliverables, timelines, and production tasks.
• Apply approved messaging frameworks to create audience‑specific content for partner segments including Financial Institutions, ISVs, MSPs, referral partners, and strategic alliances.
• Track deliverables, dependencies, and deadlines; follow established content governance and measurement processes; and flag delivery risks early.
• Content Development & Execution Write, edit, repurpose, and deliver content across all stages of the buyer journey, from awareness through retention and expansion, managing drafts, revisions, and final production.
• Use approved generative AI tools to accelerate content workflows, drafting, editing, and repurposing while retaining human judgment and accountability for accuracy, originality, audience relevance, brand alignment, and final quality.
• Validate outputs and follow applicable privacy, compliance, and review requirements.
• Develop a broad range of content assets including:
  • Thought leadership articles
  • Executive POVs
  • Industry insights
  • Long‑form content and guides
  • Case studies and customer stories
  • Videos and video scripts
  • Landing page content
  • Email nurture content
• Cross‑Functional Coordination Gather approved product positioning, value propositions, competitive differentiation, and supporting information from Product Marketing Managers to develop accurate content.
• Coordinate content requirements and delivery with Channel Marketing teams to support partner recruitment, enablement, engagement, and growth programs.
• Coordinate creative development, reviews, and asset handoffs with Creative, Digital, Communications, and Demand Generation teams to deliver content across channels.
• Manage day‑to‑day briefs, assignments, feedback, quality checks, and deadlines with external agencies, freelance writers, production partners, and content vendors.
• Performance Optimization Monitor and analyze content performance, engagement metrics, demand generation outcomes, and lifecycle marketing effectiveness.
• Use performance data and stakeholder feedback to revise copy, refresh assets, and improve content effectiveness.
• Conduct content audits and update, repurpose, or coordinate retirement of existing assets as needed.
• Apply SEO/GEO, digital experience, and content personalization guidance to content deliverables where applicable.
• Stakeholder Management Serve as a trusted marketing partner to Product Marketing, Channel Marketing, Sales, and executive stakeholders.
• Manage content intake, confirm scope and requirements, coordinate reviews and approvals, and schedule work according to agreed priorities across multiple teams.
• Provide stakeholders and leadership with concise updates on deliverables, timelines, review needs, delivery risks, and content performance.

Skills & Competencies

• Hands‑on content execution, editorial scheduling, and delivery management
• Strong writer skillset, with the ability to independently draft, edit, and refine clear, compelling, audience‑focused content; translate complex concepts into accessible language; and adapt tone, structure, and messaging across formats and channels.
• Exceptional written and verbal communication skills
• Storytelling and thought leadership writing
• Cross‑functional stakeholder management
• Project management and prioritization

Basic Qualifications

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Experience

• Experience supporting partner ecosystems such as financial institutions, ISVs, MSPs, retail partnerships, franchises, or channel sales organizations.
• Familiarity with buyer journey mapping, content marketing frameworks, and marketing automation programs.
• Experience managing agencies, creative resources, and external content partners.
• Knowledge of SEO and GEO, digital content optimization, content performance analytics, and AP style guidelines.
• Experience in content marketing, content development and production, corporate communications, product marketing, or related marketing disciplines.
• Experience executing B2B content programs and delivering assets that support demand generation and customer lifecycle marketing.
• Proven success developing content for partner channels, technology ecosystems, payments, fintech, software, or related industries.
• Must have strong writing, editing, and storytelling experience with experience translating complex product concepts into compelling, audience‑focused content.
• Practical understanding of how to use generative AI to accelerate content processes and creation, including effective prompting, evaluating and refining outputs, and recognizing when human expertise and judgment are required.
• Strong background managing concurrent content projects, stakeholder reviews, production workflows, and deadlines across cross‑functional teams.

Benefits

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind.

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short‑term and long‑term disability
• Pregnancy disability and parental leave
• 401(k) and employer‑funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
• Review our full benefits available by employment status here.

Equal Opportunity

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E‑Verify U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all facilities located in the United States and certain U.S. territories. The E‑Verify program is an Internet‑based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E‑Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $98,175.00 - $115,500.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures. Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Posting may be closed earlier due to high volume of applicants.

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.