Part-Time Digital Marketing Specialist – Higher Education

Bon Secours Mercy Health; Toledo (OH); On-site; USD 25,000 - 39,000; Part time

Benefits offered by this job

Competitive pay

403(b) with employer contributions

Health, dental, vision, prescription

Tuition assistance and professional发展

Job summary

Bon Secours Mercy Health is seeking a part-time Digital Marketing Specialist to support mission-driven marketing for HEIs. You will maintain websites, manage social media, and contribute to blogs and e-newsletters while aligning with brand standards.

The role collaborates with alumni relations to engage alumni and supports strategic communications initiatives. Minimum 1–3 years in higher education marketing is preferred; bachelor's in communications or related field required.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations or related field (required).
• 1-3 years recent experience marketing and communications (in higher education, preferred).
• Proficiency with CMS and SEO tools.

Responsibilities

• Maintain and update content for public-facing websites ensuring brand consistency and UX.
• Create and manage social media content across platforms (Facebook, Instagram, YouTube, Twitter, LinkedIn).
• Plan and develop blogs and e-newsletters; assist with digital strategy and alumni communications.
• Collaborate with alumni relations and development to engage alumni; cultivate partnerships and content.
• Plan PR efforts with leadership to gain coverage in news outlets and enhance reputation.
• Produce and edit digital publications; coordinate interviews; advise on photography, videography, and art.
• Partner with marketing and staff on electronic publications to maximize impact.
• Develop strategies to promote program images using market research and audience insights.
• Assist director with writing, editing, and strategic communications initiatives.
• Monitor outcomes and measure effectiveness of digital tools across platforms.

Skills

Strong written and verbalcommunication

Attention to detail

Teamwork

Critical thinking

Relationship building

AP style knowledge

SEO knowledge

Education

Bachelor's degree in Communications, Marketing, Public Relations or related field

Tools

Adobe Creative Suite

CMS (Content Management Systems)

Web analytics tools

SEO tools

Job description

Bon Secours Mercy Health is seeking a part-time Digital Marketing Specialist to support mission-driven marketing for HEIs. You will maintain websites, manage social media, and contribute to blogs and e-newsletters while aligning with brand standards.

The role collaborates with alumni relations to engage alumni and supports strategic communications initiatives. Minimum 1–3 years in higher education marketing is preferred; bachelor's in communications or related field required.