Digital Marketing Specialist – Mercy College

Bon Secours Mercy Health; Toledo (OH); On-site; USD 25,000 - 39,000; Part time

Benefits offered by this job

Competitive pay

403(b) with employer contributions

Health, dental, vision, prescription

Tuition assistance and professional发展

Job summary

Bon Secours Mercy Health is seeking a part-time Digital Marketing Specialist to support mission-driven marketing for HEIs. You will maintain websites, manage social media, and contribute to blogs and e-newsletters while aligning with brand standards.

The role collaborates with alumni relations to engage alumni and supports strategic communications initiatives. Minimum 1–3 years in higher education marketing is preferred; bachelor's in communications or related field required.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations or related field (required).
• 1-3 years recent experience marketing and communications (in higher education, preferred).
• Proficiency with CMS and SEO tools.

Responsibilities

• Maintain and update content for public-facing websites ensuring brand consistency and UX.
• Create and manage social media content across platforms (Facebook, Instagram, YouTube, Twitter, LinkedIn).
• Plan and develop blogs and e-newsletters; assist with digital strategy and alumni communications.
• Collaborate with alumni relations and development to engage alumni; cultivate partnerships and content.
• Plan PR efforts with leadership to gain coverage in news outlets and enhance reputation.
• Produce and edit digital publications; coordinate interviews; advise on photography, videography, and art.
• Partner with marketing and staff on electronic publications to maximize impact.
• Develop strategies to promote program images using market research and audience insights.
• Assist director with writing, editing, and strategic communications initiatives.
• Monitor outcomes and measure effectiveness of digital tools across platforms.

Skills

Strong written and verbalcommunication

Attention to detail

Teamwork

Critical thinking

Relationship building

AP style knowledge

SEO knowledge

Education

Bachelor's degree in Communications, Marketing, Public Relations or related field

Tools

Adobe Creative Suite

CMS (Content Management Systems)

Web analytics tools

SEO tools

Job description

This is a part time position, 20 hours per week.

Primary Function/General Purpose Of Position

The Digital Marketing Specialist supports strategic marketing initiatives that serves mission-driven needs for Higher Education Institutions (HEIs). This role manages day to day website maintenance; creates social media content and coordination with cross-functional units, writes and edits blogs and e-newsletters, consults on digital strategy and develops alumni communications. This role creates, shares and manages timely, informative, and engaging content that clearly communicates the commitment to excellence in teaching and learning in health care. Under the supervision of the director, the Digital Marketing Specialist works on both technical and creative content to support all facets of the HEIs mission.

Essential Job Functions

• Maintains, develops and updates content for the HEIs public-facing websites. Ensures all website content remains consistent with BSMH brand and style guidelines and is optimized for the user experience.
• Serves as the social media specialist to create, share and leverage story reach via Facebook, Instagram, YouTube, Twitter, LinkedIn and other platforms as part of a robust social media strategy.
• Participates in communications and story content planning with the director to support academic program marketing; diversity, equity and inclusion initiatives; student recruitment, success and retention; internal communications; faculty research and recognition; and alumni engagement.
• Collaborates with the alumni relations and development staff to identify, cultivate, solicit and steward our alumni as partners, advocates, and investors. Achieves alumni engagement goals by building relationships with and developing content for alumni that will enhance the future of the HEIs.
• Proactively plans and implements PR efforts to enhance the HEIs reputation by collaborating with leadership to initiate meetings with faculty and staff members for proactive placement in national and local traditional and nontraditional news outlets.
• Develops and manages production of e-newsletters and supports emerging digital communications; collaborates with staff and faculty to generate content ideas; schedule and conduct interviews; recommend photography, videography and art as required; edit stories.
• Partners with marketing team, faculty/staff and others on design and content of electronic and web-based publications to maximize impact.
• Develops and implements strategies to promote the image of the HEIs and/or programs by using market research data to determine the most effective techniques and approaches for reaching target audiences.
• Assists the director with writing, editing, marketing initiatives and strategic communications initiatives.
• Monitors outcomes and measures effectiveness of digital tools across platforms.

This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties as required by their supervisor, subject to reasonable accommodation.

Licensing/Certification

None

Education

Bachelors Degree in Communications, Marketing, Public Relations or related degree (required)

Work Experience

Minimum 1-3 years recent experience marketing and communications (in higher education, preferred)

Training

None

Skills

• Computer systems related to higher education
• Demonstrate technical skill with student information systems/databases
• Attention to detail
• Acceptance of authority
• Critical thinking
• Communication with guests
• Teamwork
• Conflict resolution
• Active listening
• Relationship building
• Knowledge of website management tools, web analytics and SEO.
• Proficiency with web content management systems.
• Knowledge of general practices, methods and procedures related to social media platforms.
• Strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential.
• Working knowledge of AP Style as preferred editorial style.
• Knowledge of Adobe platforms and demonstrated design and graphics experience.

Photography Or Video Editing Skills, And Desktop Publishing Experience.

Prior experience in higher education or nonprofit organizations.

As a Bon Secours Mercy Health associate, you're part of a Mission that matters. We support your well-being—personally and professionally. Our benefits are built to grow with you and meet your unique needs, every step of the way.

What We Offer

• Competitive pay, incentives, referral bonuses and 403(b) with employer contributions (when eligible)
• Medical, dental, vision, prescription coverage, HSA/FSA options, life insurance, mental health resources and discounts
• Paid time off, parental and FMLA leave, short- and long-term disability, backup care for children and elders
• Tuition assistance, professional development and continuing education support

Benefits may vary based on the market and employment status.

All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you'd like to view a copy of the affirmative action plan or policy statement for Bon secours Mercy Health – Youngstown, Ohio or Bon Secours – Franklin, Virginia; Petersburg, Virginia; and Emporia, Virginia, which are affirmative action and equal opportunity employers, please email [e-mail]. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at [e-mail]