Part-Time Digital Marketing Manager — Growth & Local Events

CRAV Company; Dallas (TX); On-site; USD 45,000 - 65,000; Part time

Benefits offered by this job

Employee discounts

Job summary

CRAV Co. is seeking a strategic, hands-on Digital Marketing Manager in the Dallas/Frisco area. You will own marketing strategy and execution, collaborating with the founder to turn business goals into measurable campaigns.

The role requires creativity plus analytics, with some evening and weekend availability for local events and experiences. Experience with e-commerce, retail, beauty, or fragrance brands is a plus.

Qualifications

• At least three years of relevant digital marketing experience with measurable results.
• Hands-on experience with SEO, Google Ads, Meta Ads Manager, and email marketing.
• Experience with Shopify and an email platform such as Klaviyo or Mailchimp.
• Working knowledge of Google Analytics 4, Google Search Console, Google Business Profile, and conversion tracking.
• Strong copywriting, analytical, organizational, and communication skills.
• Ability to develop strategy and personally execute the work.
• Experience creating marketing assets using Canva or similar tools.
• Initiative, sound judgment, and the ability to manage priorities independently.
• Travel between Dallas and Frisco locations and attend local events, including occasional evenings and weekends.

Responsibilities

• Own a forward-looking marketing calendar covering product launches, seasonal promotions, retail sales, experiences, private events, and B2B opportunities.
• Improve Shopify website content, product descriptions, collection pages, and local search visibility.
• Build, manage, and optimize Google and Meta advertising campaigns.
• Plan and execute email campaigns, segment lists, and develop automated sequences.
• Develop initiatives to encourage repeat purchases, return visits, referrals, and ongoing engagement.
• Maintain promotional content and improve the online shopping and experience-booking process.
• Write copy for emails, advertisements, website content, and social media; coordinate campaign assets.
• Maintain Google Business Profiles for Dallas and Frisco; respond to feedback.

Skills

SEO

Google Ads

Meta Ads Manager

Email marketing

Shopify

Klaviyo/Mailchimp

Google Analytics 4

Google Search Console

Google Business Profile

Copywriting

Analytics

Organization

Strategy development

Canva

Tools

Google Ads

Meta Ads Manager

Shopify

Klaviyo/Mailchimp

Job description

CRAV Co. is seeking a strategic, hands-on Digital Marketing Manager in the Dallas/Frisco area. You will own marketing strategy and execution, collaborating with the founder to turn business goals into measurable campaigns.

The role requires creativity plus analytics, with some evening and weekend availability for local events and experiences. Experience with e-commerce, retail, beauty, or fragrance brands is a plus.