Part Time Brand Ambassador - New Center Opening (DTLA)

Lucid Motors; Los Angeles (CA); On-site; USD 32,000 - 34,000; Part time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Paid Time Off

401(k)

Job summary

Lucid Motors seeks a Part-Time Brand Ambassador for a Lucid Studio to create exceptional first impressions and deliver a welcoming, elevated guest experience. As a primary touchpoint for our brand, you will spark curiosity and introduce customers to the future of electric mobility.

The role is 20–25 hours per week with evening and weekend flexibility. You will greet guests, collect leads in Salesforce, explain vehicle features and pricing, support test drives, and help with daily studio

Qualifications

• Flexible availability including evenings and weekends.
• 18 years old minimum
• High School diploma/GED required
• Prior Salesforce CRM experience preferred
• Authorized to work in the USA (visa sponsorship not available)
• Physical requirements include ability to twist, bend, squat, reach, and stand for extended periods
• Background check including criminal records is a condition of employment for Lucid sales centers
• Valid driver’s license with no suspensions within the past year; &&Drivers under 21 must have held license 3 years

Responsibilities

• Welcome guests, answer general inquiries, and schedule test drives.
• Capture high quality customer leads and interactions in CRM (Salesforce).
• Conduct customer needs assessments (budget, preferences, timing).
• Explain vehicle features, specifications, and pricing to stimulate consideration.
• Refer high potential leads to Sales Specialists.
• Ensure guests are directed to the appropriate next step in their journey.
• Build deep knowledge of the Lucid brand, vehicles, and services.
• Provide backend operational support (order paperwork, order/vehicle status clarity).
• Support studio operations, including opening/closing checklists.

Skills

Interpersonal skills

Customer experience

CRM (Salesforce)

Patience

Adaptability

Interest in EVs

Education

High School diploma/GED

Tools

Salesforce

Job description

About Lucid

At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.

We achieve this through deep vertical integration, with design, engineering, and productionhappening in-houseacross our global offices andmanufacturingfacilities. Our teamscome from industries around the world, united by a shared commitment to excellence. By refusing to settle, youcanhelp redefinewhat’spossible and shape the future of mobility.

As a Part-Time Brand Ambassador in a Lucid Studio, your primary focus will be creating exceptional first impressions and delivering a welcoming, elevated experience for every guest who visits Lucid. As one of the first points of contact for our brand, you'll help spark curiosity, build meaningful connections, and introduce customers to the future of electric mobility. If you're passionate about delivering outstanding customer experiences and enjoy representing an innovative luxury brand, you'll excel as a Lucid Brand Ambassador.

The Opportunity

A Brand Ambassadors are the first point of engagement for guests visiting a Lucid Studio. They play a critical role in delivering an elevated customer experience, creating brand connection, and supporting daily studio operations.

This is a part-time role that requires flexibility, including the ability to work evenings and weekends

Part Time Brand Ambassador can expect to work between 20-25 hours per week.

WhatYou’llDo

• Welcome guests, answer general inquiries, and schedule test drives
• Capture high quality customer leads and interactions in CRM (Salesforce)
• Conduct customer needs assessments (budget, preferences, timing)
• Recommend suitable vehicles based on customer needs
• Refer high potential leads to Sales Specialists
• Ensure guests are directed to the appropriate nextstep in their journey
• Build deep knowledge of the Lucid brand, vehicles, and services
• Explain vehicle features, specifications, and pricing to stimulate consideration
• Provide backend operational support (order paperwork, order/vehicle status clarity)
• Support studio operations, including opening/closing checklists
• Ensure test drive and showcase vehicles are clean, charged, and ready
• Assist with facility needs (refreshments, maintenance requests)
• Support day to day studio operations as needed

What You Bring

• Exceptional interpersonal and communication skills
• A passion for delivering outstanding customer experiences
• Experience in a customer facing environment (retail, hospitality, food service, etc.)
• Patience, professionalism, and adaptability in a dynamic retail setting
• Interest in electric vehicles and enthusiasm for building the Lucid brand

Qualifications

• Flexible availability including extended holiday mall hours, holidays and weekends
• 18 years old minimum
• High School diploma/GED required
• Prior experience with CRM tool such as Salesforce highly preferred
• Authorized to work in the USA (visas sponsorship not available)
• Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.
• Where permitted by law, successful completion of a drug test and background check including, but not limited to, criminal records are a condition of employment for Lucid sales centers
• Valid driver’s license with no suspensions within the past year. Drivers under 21 must have maintained a Driver’s License for a minimum of 3 years and successfully complete Lucid Training upon hire
• Ability to obtain appropriate state DMV licensing, where applicable

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Compensation Range

Base Pay Range (hourly)

$23 — $23 USD

Compensation & Benefits

Lucid offers a comprehensive and competitive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays, paid sick leave; and a 401(k) retirement plan. Hourly/non-exempt employees accrue up to 120 hours paid time off, and salaried/exempt employee accrue up to 160 hours paid time off. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.

Equal Opportunity

At Lucid, we believe diversity strengthens everything we build. Lucid Motors is proud to be an equal opportunity employer and is committed to providing an inclusive workplace for all. We consider all qualified applicants without regard to race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity or expression, marital status, or any other characteristic protected by applicable state or federal laws and regulations.

Accessibility

Lucid Motors is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need any accommodation to participate in the application process, please contact us at TA-Operations <@> lucidmotors.com. This email address is designated solely for accommodation requests and is not monitored for job applications or resume submissions. To be considered for employment, all applications must be submitted through the Lucid Motors Careers website.

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