Part Time Brand Ambassador

Lucid Motors; Rocklin (CA); On-site; USD 32,000 - 48,000; Part time

Benefits offered by this job

Medical, dental, and vision insurance

Life and disability coverage

Paid time off

Paid holidays

Job summary

Lucid Motors in the United States—Rocklin, CA—seeks a Part-Time Brand Ambassador to deliver an elevated guest experience at a Lucid Studio. You will engage visitors, answer inquiries, schedule test drives, and capture leads in Salesforce.

You’ll educate guests on Lucid vehicles, assist with CRM updates, and support daily studio operations while maintaining brand standards and providing exceptional customer service. This role requires flexible evenings and weekends.

Qualifications

• Excellent interpersonal and communication skills.
• Experience in a customer-facing environment (retail, hospitality, etc.).
• Patience, professionalism, and adaptability in a dynamic retail setting.
• Interest in electric vehicles and enthusiasm for building the Lucid brand.
• Flexible availability including holidays, weekends.

Responsibilities

• Welcome guests, answer general inquiries, and schedule test drives.
• Capture high quality customer leads and interactions in CRM (Salesforce).
• Conduct customer needs assessments (budget, preferences, timing).
• Recommend suitable vehicles based on customer needs.
• Refer high potential leads to Sales Specialists.
• Ensure guests are directed to the appropriate next step in their journey.
• Build deep knowledge of the Lucid brand, vehicles, and services.
• Explain vehicle features, specifications, and pricing to stimulate consideration.
• Provide backend operational support (order paperwork, order/vehicle status clarity).
• Support studio operations, including opening/closing checklists.
• Ensure test drive and showcase vehicles are clean, charged, and ready.
• Assist with facility needs (refreshments, maintenance requests).
• Support day to day studio operations as needed.

Skills

Interpersonal skills

Customer service

CRM (Salesforce)

Flexibility

Patience

Professionalism

Adaptability

Authorization to work in USA

Education

High School diploma

Tools

Salesforce

Job description

About Lucid

At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.

We achieve this through deep vertical integration, with design, engineering, and productionhappening in-houseacross our global offices andmanufacturingfacilities.We teamscomefromindustriesaround the world, united by a shared commitment to excellence.By refusing to settle, youcanhelpredefinewhat’spossible andshape the future of mobility.

As a Part-Time Brand Ambassador in a Lucid Studio, your primary focus will be creating exceptional first impressions and delivering a welcoming, elevated experience for every guest who visits Lucid. As one of the first points of contact for our brand, you'll help spark curiosity, build meaningful connections, and introduce customers to the future of electric mobility. If you're passionate about delivering outstanding customer experiences and enjoy representing an innovative luxury brand, you'll excel as a Lucid Brand Ambassador.

The Opportunity

Brand Ambassadors are the first point of engagement for guests visiting a Lucid Studio. They play a critical role in delivering an elevated customer experience, creating brand connection, and supporting daily studio operations.

This is a part-time role that requires flexibility, includingthe abilityto workevenings and weekends

Part Time Brand Ambassador can expect to work between 20-25 hours per week.

WhatYou’llDo

• Welcome guests, answer general inquiries, and schedule test drives

• Capture high quality customer leads and interactions in CRM (Salesforce)

• Conduct customer needs assessments (budget, preferences, timing)

• Recommend suitable vehicles based on customer needs

• Refer high potential leads to Sales Specialists

• Ensure guests are directed to theappropriate nextstep in their journey

• Build deep knowledge of the Lucid brand, vehicles, and services

• Explain vehicle features, specifications, and pricing to stimulate consideration

• Provide backend operational support (order paperwork, order/vehicle status clarity)

• Support studio operations, including opening/closing checklists

• Ensure test drive andshowcasevehicles are clean, charged, and ready

• Assistwith facility needs (refreshments, maintenance requests)

• Support day to day studio operations as needed

What You Bring

• Exceptional interpersonal and communication skills

• A passion for delivering outstanding customer experiences

• Experience in a customer facing environment (retail, hospitality, food service, etc.)

• Patience, professionalism, and adaptability in a dynamic retail setting

• Interest in electric vehicles and enthusiasm for building the Lucid brand

Qualifications

• Flexible availability including extended holiday mall hours,holidaysand weekends

• 18 years old minimum

• High School diploma/GEDrequired

• Prior experience with CRM tool such as Salesforce highly preferred

• Authorized to work in the USA (visas sponsorship not available)

• Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.

• Wherepermittedby law, successful completion of a drug test and background check including, but not limited to, criminal records are a condition of employment for Lucid sales centers

• Valid driver’s license with no suspensions within the past year. Drivers under 21 must havemaintaineda Driver’s License for a minimum of 3 years and successfully complete Lucid Training upon hire

• Ability to obtainappropriate stateDMV licensing, where applicable

Compensation Range

The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.

Hourly rate: $23 giving you stable and predictable income from day one. In addition to base salary, boost your earnings with uncapped commission, allowing you to earn as much as your performance drives. This position is eligible to earn commission on eligible vehicle deliveries, subject to the terms of the applicable commission plan. Enjoy bi‑weekly commission payouts, so you see the results of your work quickly and consistently.

Compensation & Benefits

Lucid offers a comprehensive and competitive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays, paid sick leave; and a401(k) retirementplan. Hourly/non-exempt employees accrue up to 120 hours paid time off, and salaried/exempt employees accrue up to 160 hours paid time off. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.

Equal Opportunity

At Lucid, we believe diversity strengthens everything we build. Lucid Motors is proud to be an equal opportunity employer and is committed to providing an inclusive workplace for all. We consider all qualified applicants without regard to race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity or expression, marital status, or any other characteristic protected by applicable state or federal laws and regulations.

Accessibility

Lucid Motors is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need any accommodation toparticipatein the application process, please contact us at TA-Operations <@> lucidmotors.com.

This email address is designated solely for accommodation requests and is not monitored for job applications or resume submissions. To be considered for employment, all applications must be submitted through the Lucid Motors Careers website.

Candidate Data Privacy

Bysubmittingyour application, you understand and agree that your personal data will be processed in accordance withour Candidate Privacy Notice.