Part Time Brand Ambassador

Lucid Motors USA, Inc.; Millbrae (CA); On-site; USD 28,000 - 40,000; Part time

Job summary

Lucid Motors USA, Inc. is seeking a Part-Time Brand Ambassador for a Lucid Studio. You’ll be the first contact, creating a welcoming experience and sparking curiosity about the future of electric mobility.

The role emphasizes presenting brand, vehicles, and services with professionalism and integrity. The position requires flexibility to work evenings and weekends, with 20–25 hours per week. Strong interpersonal skills and experience in customer-facing roles are essential to succeed in a premium

Qualifications

• Flexible availability including extended holiday mall hours, holidays and weekends.
• 18 years old minimum.
• High School diploma or GED required.
• Authorized to work in the USA (visa sponsorship not available).
• Ability to pass background check and drug test where required.

Responsibilities

• Welcome guests, answer general inquiries, and schedule test drives.
• Capture high quality customer leads and interactions in CRM (Salesforce).
• Conduct customer needs assessments (budget, preferences, timing).
• Recommend suitable vehicles based on customer needs.
• Refer high potential leads to Sales Specialists.
• Ensure guests are directed to the appropriate next step in their journey.
• Build knowledge of the Lucid brand, vehicles, and services.
• Explain vehicle features, specifications, and pricing to stimulate consideration.
• Provide backend operational support (order paperwork, order/vehicle status).
• Support studio operations, including opening/closing checklists.

Skills

Interpersonal skills

Customer experience

Customer-facing experience

Patience & adaptability

Interest in electric vehicles

Education

High School diploma/GED

Tools

Salesforce

Job description

About Lucid

At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.

We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility.

As a Part-Time Brand Ambassador in a Lucid Studio, your primary focus will be creating exceptional first impressions and delivering a welcoming, elevated experience for every guest who visits Lucid. As one of the first points of contact for our brand, you’ll help spark curiosity, build meaningful connections, and introduce customers to the future of electric mobility. If you’re passionate about delivering outstanding customer experiences and enjoy representing an innovative luxury brand, you’ll excel as a Lucid Brand Ambassador.

The Opportunity

Brand Ambassadors are the first point of engagement for guests visiting a Lucid Studio. They play a critical role in delivering an elevated customer experience, creating brand connection, and supporting daily studio operations.

This is a part-time role that requires flexibility, including the ability to work evenings and weekends

Part Time Brand Ambassador can expect to work between 20-25 hours per week.

What You’ll Do

• Welcome guests, answer general inquiries, and schedule test drives
• Capture high quality customer leads and interactions in CRM (Salesforce)
• Conduct customer needs assessments (budget, preferences, timing)
• Recommend suitable vehicles based on customer needs
• Refer high potential leads to Sales Specialists
• Ensure guests are directed to the appropriate next step in their journey
• Build deep knowledge of the Lucid brand, vehicles, and services
• Explain vehicle features, specifications, and pricing to stimulate consideration
• Provide backend operational support (order paperwork, order/vehicle status clarity)
• Support studio operations, including opening/closing checklists
• Ensure test drive and showcase vehicles are clean, charged, and ready
• Assist with facility needs (refreshments, maintenance requests)
• Support day to day studio operations as needed

What You Bring

• Exceptional interpersonal and communication skills
• A passion for delivering outstanding customer experiences
• Experience in a customer facing environment (retail, hospitality, food service, etc.)
• Patience, professionalism, and adaptability in a dynamic retail setting
• Interest in electric vehicles and enthusiasm for building the Lucid brand

Qualifications

• Flexible availability including extended holiday mall hours, holidays and weekends
• 18 years old minimum
• High School diploma/GED required
• Prior experience with CRM tool such as Salesforce highly preferred
• Authorized to work in the USA (visas sponsorship not available)
• Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.
• Where permitted by law, successful completion of a drug test and background check including, but not limited to, criminal records is a condition of employment for Lucid sales centers
• Valid driver’s license with no suspensions within the past year. Drivers under 21 must have maintained a Driver’s License for a minimum of 3 years and successfully complete Lucid Training upon hire
• Ability to obtain appropriate state DMV licensing, where applicable

Compensation Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.

Hourly rate: $25 giving you stable and predictable income from day one. In addition to base salary, boost your earnings with uncapped commission, allowing you to earn as much as your performance drives. This position is eligible to earn commission on eligible vehicle deliveries, subject to the terms of the applicable commission plan. Enjoy bi‑weekly commission payouts, so you see the results of your work quickly and consistently.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Compensation & Benefits: Lucid offers a comprehensive and competitive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays, paid sick leave; and a 401(k) retirement plan. Hourly/non-exempt employees accrue up to 120 hours paid time off, and salaried/exempt employee accrue up to 160 hours paid time off. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.

Equal Opportunity: At Lucid, we believe diversity strengthens everything we build. Lucid Motors is proud to be an equal opportunity employer and is committed to providing an inclusive workplace for all. We consider all qualified applicants without regard to race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity or expression, marital status, or any other characteristic protected by applicable state or federal laws and regulations.

Accessibility: Lucid Motors is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need any accommodation to participate in the application process, please contact us at TA-Operations <@> lucidmotors.com.

Candidate Data Privacy: By submitting your application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice.

To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to Lucid Motors. Lucid Motors is not responsible for any fees related to unsolicited resumes.