Part Time Brand Ambassador

Lucid Motors USA, Inc.; Natick (MA); On-site; USD 28,000 - 41,000; Part time

Benefits offered by this job

Equity program

401(k)

Paid time off

Job summary

Lucid Motors USA, Inc. is seeking a part-time Brand Ambassador in Natick, MA. You will engage guests, provide information about Lucid vehicles, and support daily studio operations to deliver an elevated customer experience.

The role requires flexibility including evenings and weekends, with 20–25 hours per week. You will capture customer leads in Salesforce and guide prospects through the test-drive journey.

Qualifications

• Exceptional interpersonal and communication skills.
• Experience in a customer facing environment (retail, hospitality, etc.).
• Patience, professionalism, and adaptability in a dynamic retail setting.
• Interest in electric vehicles and enthusiasm for building the Lucid brand.
• Authorized to work in the USA (visa sponsorship not available).

Responsibilities

• Welcome guests, answer general inquiries, and schedule test drives.
• Capture high quality customer leads and interactions in CRM (Salesforce).
• Conduct customer needs assessments (budget, preferences, timing).
• Recommend suitable vehicles based on customer needs.
• Refer high potential leads to Sales Specialists.
• Ensure guests are directed to the appropriate next step in their journey.
• Build deep knowledge of the Lucid brand, vehicles, and services.
• Explain vehicle features, specifications, and pricing to stimulate consideration.
• Provide backend operational support (order paperwork, order/vehicle status clarity).
• Support studio operations, including opening/closing checklists.
• Ensure test drive and showcase vehicles are clean, charged, and ready.
• Assist with facility needs (refreshments, maintenance requests).
• Support day to day studio operations as needed

Skills

Interpersonal skills

Customer service

CRM (Salesforce)

Flexibility

Speech and communication

Education

High School diploma/GED

18 years old minimum

Tools

Salesforce

Job description

About Lucid

At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.

We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility.

Lucid is continuing to grow our brand—a post luxury automotive company centered on sustainability and the human experience. As we expand, we are always looking to connect with passionate, customer focused talent who are excited about shaping the future of electric mobility.

The Opportunity

Brand Ambassadors are the first point of engagement for guests visiting a Lucid Studio. They play a critical role in delivering an elevated customer experience, creating brand connection, and supporting daily studio operations.

This is a part-time role that requires flexibility, including the ability to work evenings and weekends. Part Time Brand Ambassador can expect to work between 20-25 hours per week.

WhatYou’llDo

• Welcome guests, answer general inquiries, and schedule test drives

• Capture high quality customer leads and interactions in CRM (Salesforce)

• Conduct customer needs assessments (budget, preferences, timing)

• Recommend suitable vehicles based on customer needs

• Refer high potential leads to Sales Specialists

• Ensure guests are directed to the appropriate next step in their journey

• Build deep knowledge of the Lucid brand, vehicles, and services

• Explain vehicle features, specifications, and pricing to stimulate consideration

• Provide backend operational support (order paperwork, order/vehicle status clarity)

• Support studio operations, including opening/closing checklists

• Ensure test drive and showcase vehicles are clean, charged, and ready

• Assist with facility needs (refreshments, maintenance requests)

• Support day to day studio operations as needed

What You Bring

• Exceptional interpersonal and communication skills

• A passion for delivering outstanding customer experiences

• Experience in a customer facing environment (retail, hospitality, food service, etc.)

• Patience, professionalism, and adaptability in a dynamic retail setting

• Interest in electric vehicles and enthusiasm for building the Lucid brand

Qualifications

• Flexible availability including extended holiday mall hours, holidays and weekends

• 18 years old minimum

• High School diploma/GEDrequired

• Prior experience with CRM tool such as Salesforce highly preferred

• Authorized to work in the USA (visas sponsorship not available)

• Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.

• Wherepermittedby law, successful completion of a drug test and background check including, but not limited to, criminal records are a condition of employment for Lucid sales centers

• Valid driver’s license with no suspensions within the past year. Drivers under 21 must have maintained a Driver’s License for a minimum of 3 years and successfully complete Lucid Training upon hire

• Ability to obtain appropriate state DMV licensing, where applicable

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Compensation & Benefits:

Lucid offers a comprehensive and competitive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays, paid sick leave; and a 401(k) retirement plan. Hourly/non-exempt employees accrue up to 120 hours paid time off, and salaried/exempt employee accrue up to 160 hours paid time off. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.

Equal Opportunity:

At Lucid, we believe diversity strengthens everything we build. Lucid Motors is proud to be an equal opportunity employer and is committed to providing an inclusive workplace for all. We consider all qualified applicants without regard to race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity or expression, marital status, or any other characteristic protected by applicable state or federal laws and regulations.

Accessibility:

Lucid Motors is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need any accommodation to participate in the application process, please contact us at TA-Operations <@> lucidmotors.com. This email address is designated solely for accommodation requests and is not monitored for job applications or resume submissions. To be considered for employment, all applications must be submitted through the Lucid Motors Careers website.

Candidate Data Privacy:

Bysubmittingyour application, you understand and agree that your personal data will be processed in accordance with our Candidate Privacy Notice.

To all recruitment agencies:

Lucid Motors does not accept agency resumes. Please do not forward resumes to Lucid Motors. Lucid Motors is not responsible for any fees related to unsolicited resumes.