Part-Time Audience Growth Lead — Startup with Equity

Rele; New York (NY); On-site; USD 40,000 - 60,000; Part time

Benefits offered by this job

Equity stake

Part-time before VC funding

Job summary

Rele is an early-stage startup building a social platform with a strong emphasis on community, transparency, and a safe environment. We are seeking a pioneering social media professional to lead influencer marketing and drive audience growth from the ground up.

As we prepare for a Q3 2026 launch, you will shape our narrative, identify target audiences, and build a cross-functional plan with leadership to reach initial user milestones.

Qualifications

• Experience in social media marketing and influencer programs.
• Ability to plan and execute audience growth campaigns.
• Strong communication and collaboration with leadership.

Responsibilities

• Champion initiatives to develop new user audiences.
• Plan product launch pathways to first 1,000 and 10,000 users.
• Identify communities for platform adoption and engagement.
• Leverage social platforms to attract new users to the platform.
• Identify super users and create feedback loops.
• Develop social metrics to measure success.
• Help position brand across platform and collateral.
• Conduct market research and share results with leadership.
• Participate in VC pitches as needed.
• Build detailed buyer personas and audience segments.
• Drive acquisition through campaigns, giveaways, and emerging platforms.
• Experience with design or video tools is a plus.

Skills

Social media marketing

Influencer marketing

Content strategy

Audience research

Communication

Tools

Graphic design tools

Video editing tools

Job description

Rele is an early-stage startup building a social platform with a strong emphasis on community, transparency, and a safe environment. We are seeking a pioneering social media professional to lead influencer marketing and drive audience growth from the ground up.

As we prepare for a Q3 2026 launch, you will shape our narrative, identify target audiences, and build a cross-functional plan with leadership to reach initial user milestones.