Marketing Specialist

City of Maypearl; Hurst (TX); On-site; USD 48,000 - 62,000; Full time

Job summary

City of Maypearl is seeking a Marketing Specialist to support the Parks & Recreation division by maintaining the website and social media, promoting events, programs, and activities.

Under supervision, this full-time role requires availability on weekdays, weekends, and holidays for event coverage, with occasional overtime and limited budget responsibilities. The position emphasizes brand consistency and collaboration with city staff.

Qualifications

• Associate degree in marketing, graphic design, or related field with at least 6 months of experience.
• Bachelor's degree in marketing, communication, or related field preferred.
• Local government experience preferred.
• Must have regular and punctual attendance, reliable transportation, and flexibility to work overtime as required.
• Must pass a pre-employment drug screen.
• Must have a valid Texas driver’s license with an acceptable driving record.

Responsibilities

• Ensures brand consistency across all marketing and communication channels.
• Collaborates with City staff on overall digital strategy, including updating website content.
• Create actionable plans to grow and maintain followers through social media platforms.
• Create and execute marketing plans to help increase participation in recreation classes and programs.
• Works closely with the Marketing and Communication Division to stay updated on best practices and contribute to the Strategic Communication Plan.
• Coordinates production of the Live & Play Activity Guide and assists with other City publications.
• Provides graphic design and photography support.
• Assists with management of Parks and Recreation and Senior Services social media.
• Provides additional marketing support to Parks, Recreation, and Senior Services as needed.
• Prepares and presents reports as needed.
• Creates and distributes monthly e-newsletters for Parks and Recreation and Senior Services.
• Attends meetings and events as needed, including some outside regular work schedules.

Skills

Social media management

Content creation

Graphic design

Branding

Analytics

Education

Associate's degree in marketing/graphic design

Bachelor's degree preferred

Tools

Adobe Photoshop

Illustrator

Microsoft Office 365

Job description

Department: Administration

Division: Marketing and Communication

FLSA: Non-Exempt

Job Summary

Under the supervision of the Public Information Officer, support the parks and recreation website and social media accounts to market various events, programs, classes, and activities. Must be available to work weekdays, weekends, and holidays for event coverage. This is a full-time position, with occasional overtime. The Marketing Specialist has limited budgetary responsibilities and ongoing public engagement and marketing responsibilities.

Essential Job Functions:

1. Ensures brand consistency across all marketing and communication channels.


2. Collaborates with City staff on overall digital strategy, including updating website content.


3. Create actionable plans to grow and maintain followers through social media platforms.


4. Create and execute marketing plans to help increase participation in recreation classes and programs.


5. Works closely with the Marketing and Communication Division to collaborate on content, stay up-to-date on marketing and communication best practices, and contribute to and follow the organizational Strategic Communication Plan.


6. Coordinates the production of the Live & Play Activity Guide and assists with other City publications as needed.


7. Provides graphic design and photography support.


8. Assists with the management of Parks and Recreation and Senior Services social media.


9. Provides additional marketing support to Parks, Recreation, and Senior Services as needed.


10. Prepares and presents reports as needed.


11. Creates and distributes monthly e-newsletters for Parks and Recreation and Senior Services.


12. Attends meetings and events as needed, including some outside regular work schedules.


13. Arrives at work on time and works assigned schedule.


14. Adheres to Hurst’s Code of Ideals and The Hurst Way. Fosters positive employee relations and employee morale on a City-wide basis.


15. Regular and timely attendance is required for this position.


16. Interacts professionally and respectfully with the public, coworkers, and others in the course of daily work.

Skills, Knowledge, and Abilities:

• Perform multiple tasks in an active environment, use good judgment, and take initiative.


• Ability to be a self-starter and work with minimal supervision at times.


• Ability to create creative content and graphics for web pages and social media platforms.


• Knowledge of current social media trends and the ability to adapt as trends evolve.


• Punctual, responsible, dependable, and professional; working effectively in a public environment.


• Have a working knowledge of Microsoft Office 365 products and standard office equipment.


• Familiarity with Adobe products is preferred.


• Advanced skills in establishing and maintaining interpersonal relationships with peers, supervisors, and community members.


• Comprehend and follow written and verbal instructions.


• Ability to sit for extended periods when performing administrative duties.


• Ability to stand, bend, squat, kneel, push, pull, and stop while assisting with programs or events.


• Most work is performed indoors; when outdoors, subject to extreme heat and sun.


• Work may be subject to time pressures, emergencies, and frequent changes to tasks, working closely with others as part of a team, and performing multiple tasks simultaneous

Administrative Office Positions:

While performing the essential functions of this position, the employee is regularly required to perform light to medium work that involves walking or standing, setting up events, classrooms or gymnasiums, cleaning the kitchens, using the computer keyboard and mouse, reaching with hands and arms, talk and hear, stand, walk, and stoop, or crouch. This position requires occasionally lifting or moving up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. This job requires the ability to work in an office environment where the noise level is usually moderate.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by the person assigned to this position. They are not intended to be an exhaustive list of responsibilities, duties and skills required. This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer as the needs of the employer and the job requirements change.

“video journalist”

Minimum Education, Certification, and Experience Requirements:

• Associate’s degree in marketing, graphic design, or other media-related degree with at least 6 months of experience in a related marketing field.


• A bachelor’s degree in marketing, communication, graphic design, or a related field is preferred.


• Local government experience preferred.


• Must have regular and punctual attendance, reliable transportation, and flexibility to work overtime as required.


• Must pass a pre-employment drug screen.


• Must have a valid Texas driver’s license with an acceptable driving record as defined by City policy.

Physical Demands and Working Conditions:

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

"