Paid Social Strategist

Jobgether; United States; Remote; USD 87,000 - 100,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Remote work within US

Paid holidays

Parental leave (12 weeks)

Transit benefits

Life insurance

Wellness program

Job summary

Jobgether is listing a Paid Social Strategist opportunity based in the United States. The role drives customer acquisition and profitable growth across brands through paid social campaigns on Meta and TikTok, with end-to-end ownership from concept to reporting.

The candidate will optimize across budgets, test audiences, and ensure compliance while collaborating with designers and creators to scale successful strategies. Remote within the US is allowed.

Qualifications

• High school diploma or equivalent; bachelor's preferred.
• At least 5 years in paid social customer acquisition.
• Hands-on with Meta Ads Manager and TikTok Ads Manager.
• Proven track record scaling lead gen or direct-response campaigns with large budgets.
• Experience managing multiple projects with structured workflows.
• Experience with partnership ads, creator collaborations, or UGC.
• Knowledge of Conversion API, event configuration, and value-based bidding.
• Strong analytics and reporting capabilities.
• Excellent written communication and fast, independent execution.
• Familiarity with compliance reviews in regulated industries.
• Spanish-speaking or multicultural audience targeting is a plus.

Responsibilities

• Build, launch, manage, and scale Meta and TikTok campaigns, including campaigns, ad sets, and ads.
• Perform daily optimization across budgets, bids, audiences, placements, and pauses.
• Manage value-based bidding strategies and Conversion API events.
• Plan and run experiments across creative assets, audiences, bidding, and landing pages.
• Explore new audience segments and formats, including Spanish-language campaigns.
• Coordinate creative requests across brands and prioritize projects.
• Track assets through the entire workflow from request to performance review.
• Maintain naming conventions and project tracking for visibility.
• Communicate status, timelines, dependencies, and blockers to stakeholders.
• Deliver regular campaign performance reports with learnings and next steps.
• Identify fatigue and opportunities to scale and improve performance.
• Share successful strategies across brands to maximize impact.
• Develop creative concepts, hooks, scripts, and ad copy for various formats.
• Produce, edit, or direct new creative assets with designers and editors.
• Adapt concepts across platforms while preserving each brand's voice.
• Partner with compliance teams to review and approve advertising copy.

Skills

Meta Ads Manager

TikTok Ads Manager

Lead generation

Campaign optimization

Analytics

Education

Bachelor's degree in Business or related field

High school diploma or equivalent

Tools

Monday

Claude

Trybe

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Social Strategist based in the United States.

The Paid Social Strategist will drive customer acquisition and profitable growth across multiple brands through paid social campaigns on Meta and TikTok. This hands-on role combines media buying, performance optimization, and creative strategy, with ownership of the entire campaign lifecycle from concept development to launch and reporting. You will manage campaigns daily, test new audiences and formats, and use performance insights to improve acquisition efficiency. Working closely with designers, editors, creators, and compliance teams, you will keep creative production moving while ensuring campaigns meet regulatory requirements. You will also coordinate multiple brand initiatives and identify opportunities to scale successful strategies. This is an opportunity to make a measurable impact in a fast-paced, results-driven digital marketing environment.

Accountabilities

• Build, launch, manage, and scale Meta and TikTok campaigns, including campaigns, ad sets, and individual ads directly within each platform.


• Perform daily optimizations across budgets, bids, audiences, placements, and campaign pauses based on performance indicators such as CPA, CPQL, ABI, and enrolled debt.


• Manage value-based bidding strategies and Conversion API events to optimize campaigns toward qualified leads and enrolled customers.


• Plan and execute structured experiments across creative assets, audiences, bidding strategies, and landing pages, using clear hypotheses and performance analysis.


• Explore new audience segments and advertising formats, including Spanish-language campaigns and partnership ads.


• Coordinate multiple creative requests across brands, prioritizing projects according to their expected business impact.


• Track creative assets throughout the entire workflow, from initial request and development through approval, launch, and performance review.


• Maintain consistent naming conventions and project tracking systems to ensure visibility across creative initiatives.


• Communicate project status, timelines, dependencies, and potential blockers to relevant stakeholders.


• Deliver regular campaign performance reports highlighting results, key learnings, and recommended next steps.


• Identify creative fatigue, audience saturation, and opportunities to improve campaign performance and scale acquisition.


• Share successful strategies and insights across brands to maximize the impact of proven approaches.


• Develop creative concepts, hooks, scripts, and advertising copy for static images, video, user-generated content (UGC), Stories, and Reels.


• Produce, edit, or direct new creative assets in collaboration with designers, editors, and content creators.


• Adapt successful creative concepts across platforms and brands while maintaining each brand's distinct voice and positioning.


• Partner with compliance teams to review and secure approval for advertising copy, messaging, and claims before launch.

Requirements

• High school diploma or equivalent required; bachelor's degree in Business or a related field preferred.


• At least 5 years of experience managing paid social customer acquisition campaigns.


• Deep hands-on experience with Meta Ads Manager and strong working knowledge of TikTok Ads Manager.


• Proven track record of scaling lead generation or direct-response campaigns while maintaining efficient cost-per-acquisition targets, ideally with large advertising budgets.


• Experience managing multiple concurrent projects and maintaining structured systems for tracking creative development, approvals, and campaign launches.


• Experience with partnership ads, creator collaborations, or UGC programs.


• Working knowledge of Conversion API, event configuration, value-based bidding, and lead quality optimization.


• Strong analytical skills and the ability to build, interpret, and communicate campaign performance reports.


• Excellent written communication skills and the ability to execute quickly and independently.


• Demonstrated creative capabilities, including strong instincts for hooks, messaging, copywriting, and visual storytelling.


• Familiarity with tools such as Monday, Claude, Trybe, and other creative or project management platforms.


• Experience in financial services, debt relief, or other regulated industries is a plus, particularly when working with compliance teams on advertising reviews.


• Experience targeting Spanish-speaking or multicultural audiences is an advantage.


• Strong organizational skills and the ability to prioritize multiple tasks and projects simultaneously.


• Excellent verbal and written communication skills.


• Ability to work effectively in a fast-paced, high-volume environment while maintaining consistent performance.


• Computer proficiency and the ability to navigate multiple systems while managing several tasks.


• Professionalism and composure when handling challenging discussions.


• Openness to constructive feedback and continuous improvement.


• Reliability, punctuality, and availability for a full-time position.

Benefits

• Annual salary range of $86,500-$99,500, depending on location, relevant experience, skills, education, and qualifications.


• Comprehensive medical, dental, and vision insurance.


• 401(k) retirement plan with company matching contributions.


• Paid holidays, vacation, sick days, and volunteer time off.


• 12 weeks of paid parental leave.


• Pre-tax commuter and transit benefits.


• Life insurance coverage at no cost.


• Additional voluntary benefits options.


• Discounted pet health insurance through ASPCA.


• Employee wellness incentive program.


• Mentorship and leadership development programs.


• Team-oriented working environment with opportunities for professional growth.


• Remote working opportunity within the United States.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

Why Apply Through Jobgether?

We appreciate your interest and wish you the best!

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.