Paid Social Strategist

Code3; Indiana (PA); On-site; USD 77,000 - 87,000; Full time

Benefits offered by this job

Full medical, dental, and vision

Retirement program

Parental leave and return program

Flexible Time Off

Learning and development opportunities

DEIB commitments

Job summary

Code3 is seeking a Paid Social Strategist to own the day-to-day strategy and performance of paid social programs across a portfolio of clients. You will serve as a trusted client partner, turning data into actionable recommendations and ensuring strategies evolve with consumer behavior and platform changes.

You will develop full-funnel strategies across platforms, allocate budgets, structure campaigns, and set optimization priorities while collaborating with cross-functional teams to drive

Qualifications

• 3+ years of hands-on paid social experience across multiple major platforms.
• Ability to independently develop paid social strategies based on client goals.
• Strong analytical skills to diagnose performance and tell a clear strategic narrative.
• Experience owning client communication and presenting plans and insights.
• Understanding of full-funnel paid social strategy, testing, and platform best practices.

Responsibilities

• Own day-to-day paid social strategy and performance narrative for accounts.
• Develop full-funnel strategies across platforms including budget allocation and optimization priorities.
• Serve as trusted client-facing expert with proactive recommendations and viewpoints.
• Analyze performance to identify key drivers, risks, and opportunities.
• Develop learning agendas and testing roadmaps across creative, media, audiences, and measurement.
• Collaborate with Activation and cross-functional teams to ensure execution aligns with strategy.
• Maintain strong operational ownership over budget pacing and campaign health.
• Build relationships with platform partners to identify new capabilities and opportunities.

Skills

Paid social strategy

Analytics

Client communication

Full-funnel marketing

Budget forecasting

Excel/Sheets

Platform knowledge

Tools

Meta Ads Manager

TikTok Ads

Google Sheets

Pivot Tables

Job description

Code3 is an integrated marketing agency built for the modern consumer journey. We sit at the intersection of Connected Media, Creative, and Commerce, helping some of the world's most recognized brands and fastest-growing challengers turn attention into business growth.

Paid social has evolved far beyond media buying. Success today requires understanding consumer behavior, creative performance, platform innovation, and how culture influences the way people discover and buy products. Our team partners with clients to build full funnel strategies that connect all of those pieces—combining data, creativity, testing, and measurement to drive meaningful business results.

We believe the best ideas come from people who are endlessly curious, willing to challenge conventional thinking, and excited to experiment. We work collaboratively across media, creative, measurement, strategy, and platform partnerships to continuously push our clients and ourselves forward.

About the Role

As a Paid Social Strategist, you'll own the day-to-day strategic direction and performance of paid social programs across a portfolio of clients. You'll serve as a trusted client partner, turning data into actionable recommendations, identifying opportunities for growth, and ensuring our strategies continuously evolve alongside consumer behavior, creative performance, and the platforms themselves.

What you'll do:

• Own the day-to-day paid social strategy and performance narrative for your accounts, connecting media performance to broader client goals
• Develop full-funnel strategies across platforms, including budget allocation, platform roles, audiences, campaign structure, creative, and optimization priorities
• Serve as a trusted client-facing expert, proactively bringing forward recommendations, opportunities, and clear points of view
• Analyze performance to identify key drivers, risks, and opportunities, translating data into clear insights and actionable next steps
• Develop learning agendas and testing roadmaps across creative, media, audiences, measurement, and emerging platform opportunities
• Partner with Activation and cross-functional teams to ensure execution aligns with strategy, providing hands-on campaign and QA support when needed
• Maintain strong operational ownership across budget pacing, forecasting, campaign accuracy, and overall account health
• Build strong relationships with platform partners to identify strategic opportunities, new capabilities, and ways to continuously advance client programs

Who will love this role:

• You're curious and naturally dig into why performance is changing and what to do next
• You enjoy being a strategic partner to clients and are comfortable bringing a clear recommendation or point of view
• You balance data, creative, platform knowledge, and business context when making decisions
• You're proactive and consistently identify opportunities without waiting to be asked
• You're comfortable navigating ambiguity, shifting priorities, and client pressure
• You're a people person who enjoys building strong relationships with your team, partners, and clients

You should have:

• 3+ years of hands-on paid social experience across a minimum of four major social platforms such as Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, or YouTube
• Demonstrated ability to independently develop paid social strategies and recommendations based on client goals, performance, and business context
• Strong analytical skills with the ability to diagnose performance and turn data into a clear strategic narrative
• Experience owning client communication and confidently presenting plans, performance insights, and recommendations
• Strong understanding of full-funnel paid social strategy, creative testing, measurement, and platform best practices
• Strong budget management, forecasting, and organizational skills with a high degree of accountability and attention to detail
• Ability to take initial direction and quickly transition to an independent, proactive working style
• Strong Excel/Google Sheets skills, including comfort working with pivot tables and large datasets; platform and digital marketing certifications are a plus

Perks and Benefits:

• Full medical, dental, and vision benefits as well as generous retirement program
• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company "Recharge" Days, and holiday closure in December
• Ongoing learning and development opportunities
• Commitment to transparent DEIB practices

Code3's people are what set us apart. We're dedicated to hiring, retaining, and developing a diverse group of remarkable Coders because we know it's the way things should be. By prioritizing our commitment to fostering an inclusive, equitable, and safe environment, we are living our mission of fueling the growth of our people. It's this focus that empowers Coders to not only achieve great work for our clients, but also propel their own development forward and upward. We strongly encourage people from underrepresented backgrounds and all identities to apply even if you don't feel that you meet all of the requirements above!

If you have any special needs that we can accommodate, please reach out to our team at [e-mail] so we can make accommodations.

Salary Information: The salary range for this position is $77,000 - $87,000 and is commensurate with candidate experience and location. For candidates that are based in California, we encourage you to review this important information for California residents here. For best results, open the link in a new tab.