Paid Social Strategist

Milked Media; Irvine (CA); Remote; USD 65,000 - 75,000; Full time

Job summary

A leading company in the digital marketing space is seeking a creative thinker with expertise in paid social campaigns, particularly in e-commerce for fashion, jewelry, and beauty. This fully remote role involves strategizing, analyzing, and optimizing campaigns to drive client growth and ROI. You will manage client budgets, conduct performance analysis, and collaborate with teams to create impactful advertising strategies. The ideal candidate will have strong communication skills and a proven track record in delivering results for direct-to-consumer brands.

Benefits

Competitive Starting Salary

100% Remote

Flexible Hours

Generous paid vacation

Health insurance coverage

401k program with 4% company match

Team building and social events

Qualifications

• 2+ years of paid Meta advertising experience.
• 1+ years experience creating and executing ideas at an agency focused on e-commerce brands.

Responsibilities

• Strategically plan paid social advertising campaigns.
• Analyze historical creative performance to conceptualize new ad creatives.
• Develop strategic plans and tactical recommendations for optimizing campaigns.

Skills

Communication

Data Analysis

Creative Problem Solving

Education

Bachelor's Degree

Tools

Meta Ads Manager

Pinterest Ads Manager

Google Analytics

Shopify

Job description

Job Description

In an ever-changing digital marketing landscape, you’ll need to constantly adapt and evolve to thrive in this position. You’re a creative thinker with a wealth of knowledge in paid social campaigns, the e-commerce industry, and more specifically, the fashion, jewelry, and beauty space. When posed with a creative challenge, you use a combination of historical data, current e-commerce/industry trends, & creative problem solving to develop winning strategies that impact your client's growth and ROI in their ad account. This is a client facing role in where you will need to effectively communicate analysis, interpretation and appropriate action plans with your accounts. This is a fully remote position.

Duties And Responsibilities:

• Strategically plan paid social advertising campaigns and effectively communicate a clear hypothesis and objective to both your team and clients

• Using Meta/Pinterest Ads Manager, Motion, Google Analytics, Shopify, etc., analyze historical creative performance and use this data to conceptualize new ad creatives

• Clearly communicate with your designer how to successfully execute on your creative brief and bring the vision to life

• Manage client budgets and conduct quarterly budget analyses to determine what spend is required to reach the client's overall revenue targets

• Combine data analysis and feedback from clients to develop strategic plans and tactical recommendations for targeting, messaging and optimizing campaigns to meet KPIs

• Continually tweak and optimize campaign creative, copy, audiences, and buying tactics to create the best possible outcome for the client

• Conduct multivariate tests in order to determine the best performing creative and target audiences for your campaigns

• Investigate account performance and constantly adapt strategy based on statistical outcomes in your accounts

• Have full awareness of your ad accounts’ performance and spend pacing

• Work closely with the Email Marketing and Paid Search teams to plan omnichannel creative campaigns

• Stay on top of industry trends in e-commerce and the fashion, jewelry, and beauty space

• Provide high quality and insightful reports for all clients on a monthly basis

• Lead monthly client meetings and clearly communicate with clients the results and our strategy moving forward

Qualifications:
Qualifications

• 2+ years of paid Meta advertising experience
• 1+ years experience creating and executing ideas at an agency focused on e-commerce brands
• Expert knowledge of Meta and Pinterest Ads Manager, Google Analytics, and Shopify
• You've managed more than 5 clients at one time with budgets over 5K
• Ability to translate marketing objectives into clear creative strategies
• Understanding of digital marketing principles, specifically paid social best practices
• Strong communication skills (verbal and written) with the ability to confidently present concepts both to your team and to clients
• Track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer brands
• Solid understanding of marketing research and consumer psychology
• Ability to self-manage, juggle multiple projects and execute based on priority
• Positive attitude and ability to operate in a very rapidly changing environment with ambiguity
• Ability to effectively resolve problems and/or roadblocks independently as they occur, knowing when to escalate when necessary
• Ability to maintain composure and continue to execute under pressure or periods of high stress
• Willingness to dive in and find answers to complex problems where solutions may not yet be documented
• Bachelor's Degree (Marketing, Business Development, or related fields)

Additional Information

Job Benefits:

• Competitive Starting Salary $65-75k
• 100% Remote
• Flexible Hours - Flexible work environment to best fit your productivity.
• Generous paid vacation, time off, and holidays
• Health insurance coverage
• 401k program with 4% company match
• Team building and social events
• Hands-on experience working with high-end brands and clients in the fashion, beauty, and jewelry industries
• Opportunities to learn and grow outside of your core responsibilities
• Opportunities to grow within the company