Paid Social Specialist

IPG Health, LLC; New York (NY); Hybrid; USD 67,000 - 80,000; Full time

Job summary

Omnicom Media in New York is seeking a Paid Social Specialist with 1+ years of experience to manage and optimize campaigns across platforms including Meta, TikTok, Twitter, and LinkedIn. You will QA assets, set up pixels, and coordinate with media teams to ensure accurate budgeting and pacing.

Proficiency in Excel and PowerPoint is required, along with strong communication and an analytical mindset to extract actionable insights from data.

Qualifications

• 1+ years of experience in paid social marketing.
• Experience with paid social platforms; Meta is most important.
• Advanced knowledge of Excel and PowerPoint.
• Strong teamwork and communication skills.
• Detail-oriented and highly organized.

Responsibilities

• Launch and optimize paid social campaigns across platforms.
• QA assets, mock-up creatives, and pixel setup via partners.
• Pull data and write performance insights to guide optimizations.
• Manage budgets, pacing, and delivery alongside media teams.
• Prepare monthly reporting and client-ready insights.

Skills

Paid Social platforms

Excel

PowerPoint

Team player

Attention to detail

Communication

Curiosity

Self-starter

Organized

Tools

Meta

Pixel setup

Data reporting

Job description

## Paid Social SpecialistApply: Hybrid: New York, New York, United States of America: Full time: Posted Today: R14812**Agency:**Omnicom Media **Job Function:**Media **Job Subfunction:**Performance Media**Job Description:****JOB SUMMARY**Paid Social Media Specialist has 1+ years of experience in Paid Social Media marketing. Healthcare and Pharmaceutical experience a plus. Specialists support the day-to-day management of paid social efforts for client brands. They are responsible for building ads and activating paid social campaigns across multiple platforms, including Meta, Twitter, TikTok, LinkedIn and more. They are responsible for supporting Paid Social Media activities for clients, including planning, analyzing, reporting, and optimizations. **ESSENTIAL FUNCTIONS*** Campaign Development: Build and regularly optimize paid social campaigns, QA assets, mock-up creatives, and pull data as needed.* Reporting: Pull and organize paid social to write performance insights and assists in recommending optimizations that align with client goals **RESPONSIBILITIES*** Implement paid social campaigns (in-platform set-up and QA & mock-up creatives, pixel creation/set-up via partners) and day-to-day tactical campaign management (budget tracking, pacing, optimization and delivery actualization)* Billing actualization and invoice coding/processing, ensuring accuracy and timely delivery to finance teams, confirmation of actualized budgets with Media teams per the process* Data pulling and reporting exports on a monthly basis; Understanding performance and providing campaign insights applicable to each campaign’s KPI/objective* Internal team collaboration with Social team, Media team, account leads (where applicable)* Familiarity with other social platforms (e.g. TikTok, Reddit, LinkedIN)* Stay on the pulse of campaign performance and provide recommendations for optimizations* Become familiar with regulations surrounding healthcare and pharmaceutical advertising* Assist team leads in the development of Paid Social strategies for clients* Review and analyze Paid Social metrics to make optimizations, recommendations, and especially reporting insights* Participate in internal meetings and professional development opportunities* Assist with strategy and planning for client presentations for new and/or current business* Stay abreast of new tools, trends, and best practices in Paid Social marketplace through research and/or industry events and conferences **Qualifications*** 1+ years minimum experience* Experience working with paid social platforms, with Meta being the most important* Advanced knowledge of Microsoft office, specifically Excel and Power Point* Team Player: Ability to work effectively in a team environment to build and foster positive relationships, trust, and confidence.* Curiosity: Always interested in learning more and asking thought-provoking questions.* Communication: Proactive communicator who responds quickly to stakeholders in a rapidly changing environment and expresses ideas accurately, concisely, and clearly.* Attention to Detail: Complete tasks in a timely manner with a high level of accuracy.* Self-starter: Curious and enthusiastic to learn about social and the health landscape.* Organized: Able to stay organized and achieve results in a timely and effective manner* Knowledgeable in Social: Up to date with the latest paid social and social media changes.$66,500 - $80,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice **For US Job Seekers:** *It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.*