Paid Social Specialist

Prosana; Orlando (FL); Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Paid Social Specialist, where you'll leverage your media buying expertise to craft and optimize campaigns that resonate with audiences. This fully remote position allows you to work from anywhere while contributing to innovative advertising strategies that drive growth. You'll collaborate closely with creative teams, analyze performance data, and stay ahead of industry trends. With generous perks like unlimited PTO and health credits, this role is designed for those who thrive in a dynamic environment and are passionate about making an impact in the world of digital marketing.

Benefits

Fully remote position

Growth opportunities

Health, vision, and dental insurance

Unlimited PTO

$500 monthly health credit

Team trips

Qualifications

• Several years of experience in media buying with a focus on digital channels.
• Strong hands-on experience with Meta and other paid platforms.

Responsibilities

• Manage and optimize monthly ROAS and CAC goals through campaign execution.
• Analyze performance data and collaborate with the creative team for innovative ideas.

Skills

Media Buying

Data Analysis

Copywriting

Campaign Management

Digital Marketing

Customer Persona Analysis

Tools

Meta Ads

TikTok Ads

Google Ads

Snapchat Ads

Pinterest Ads

Job description

Imagine this: You wake up, brew your morning coffee, and feel genuinely good - focused, energized, and ready to take on the day. No jitters, no crash, just steady clarity. That’s the kind of everyday wellness this brand is all about. Born from a personal journey to find a better way to stay sharp and productive, they’ve created a unique blend of functional mushrooms and nootropics that’s helping people feel their best, one cup at a time.

Now, they’re looking for a Paid Social Specialist to join their team and help share their story with the world. If you’re someone who loves digging into data, crafting smart campaigns, and connecting with audiences in meaningful ways, this role is for you.

YOUR MISSION

As a Paid Social Specialist, you’ll be at the heart of the brand’s advertising innovation. You’ll shape strategies, plan campaigns, and manage budgets directly, while launching and optimizing cutting-edge campaigns that transform how the brand connects with customers. Your insights will guide the creative team, helping identify what works, explore new ideas, and analyze why some strategies fall short.

This is a full-time position.

WHAT’S IN IT FOR YOU

• A fully remote position and team, so you can work from anywhere - whether it’s your balcony with a cup of coffee or your favorite co-working space
• Growth opportunities to develop your skills and pursue a path that excites you
• Health, vision, and dental insurance to keep you in top shape, so you can focus on what you love without worries
• Unlimited PTO to recharge and take care of yourself
• $500 monthly health credit for massages, therapy, and general well-being
• Team trips to build connections and have fun together!

WHAT YOU’RE GETTING INTO

• Directly manage and optimize monthly ROAS and CAC goals on paid platforms through hands-on campaign planning and execution
• Regularly analyze performance data, extracting meaningful insights to optimize campaigns and achieve better outcomes
• Collaborate closely with the creative team, participating in brainstorming sessions to generate innovative ad copies and creative concepts for testing
• Provide detailed, actionable insights into what’s working and what’s not, maintaining effective communication with the creative team
• Enhance conversion rates by conducting detailed funnel analyses and suggesting strategic improvements to streamline the customer journey
• Dive deep into customer personas to gain profound insights into target audiences, while monitoring competitor activities to maintain a competitive edge
• Strategize on the best channel mixes to drive maximum growth, identifying new opportunities to scale in both digital and traditional media
• Stay up-to-date on the latest trends, updates, and best practices in eCommerce and media buying, refreshing strategies to remain competitive

WHO YOU ARE

• You have several years of experience in media buying and have directly managed clients with an ad spend of at least $1.5MM per month
• You have strong hands-on experience working with Meta and a deep understanding of other paid channels like TikTok, Snapchat, Google, and Pinterest
• You’ve worked with D2C clients, either in-house, at an agency, or both
• You have t-shaped marketing knowledge, understanding different areas of the marketing funnel
• You have strong copywriting skills that help convert hesitant customers
• You’re driven to improve yourself, staying updated on new trends, industry changes, and best practices
• You’re detail-oriented, love analyzing data, and are a self-starter who can motivate yourself without guidance
• You’re a clear and confident communicator, both verbally and in writing

WHAT SUCCESS LOOKS LIKE

30 Days: You’ve familiarized yourself with the brand’s advertising strategies, creative process, and key stakeholders.

60 Days: You’re actively managing campaigns, optimizing performance, and collaborating with the creative team to generate innovative ideas.

90 Days: You’ve started to see the impact of your work, with campaigns driving measurable growth and aligning with the brand’s ambitious goals.