Paid Social Marketing Lead — Data-Driven Campaigns

Kohl’s; Atlanta (GA); On-site; USD 47,500 - 113,700; Full time

Job summary

Amazon Prime Video in Culver City, CA is hiring a paid media marketer to plan, launch, test and optimize campaigns across channels. You will own campaign goals and performance metrics, monitor progress, and present results to cross‑functional teams.

You will develop new ideas, run A/B tests, build dashboards, and translate data into actionable next steps to improve reach, engagement, and ROI. Collaboration with creative and marketing teams is essential.

Qualifications

• 3+ years of professional non‑internship marketing experience
• Experience building and optimizing marketing campaigns
• Experience using data and metrics to drive improvements
• Experience working within cross‑functional marketing and creative teams
• Experience effectively communicating information in spoken and written form
• Experience with audience segmentation and targeting
• Experience influencing others to achieve business KPIs

Responsibilities

• Planning, launching, testing and optimizing paid media campaigns and strategies.
• Owning goals and performance metrics for your campaigns; monitoring regularly to understand effectiveness of strategies and identify opportunities for improvement.
• Presenting to cross‑functional teams regularly on key campaign metrics and progress to goals.
• Continuously developing new ideas and testing them in order to identify best practices.
• Performing data analysis through pivot tables, dashboards and in‑platform to extrapolate performance insights and develop actionable next steps for future campaigns.
• Owning and executing testing roadmaps, using A/B testing, experimentation, and proper test setup.
• Building programs from the ground up with limited direction to meet business and service goals.

Skills

Marketing strategy

Campaign optimization

Data-driven decision making

Cross-functional collaboration

Communication skills

Audience segmentation

Influence / stakeholder management

Tools

Pivot tables

Dashboards

Job description

Amazon Prime Video in Culver City, CA is hiring a paid media marketer to plan, launch, test and optimize campaigns across channels. You will own campaign goals and performance metrics, monitor progress, and present results to cross‑functional teams.

You will develop new ideas, run A/B tests, build dashboards, and translate data into actionable next steps to improve reach, engagement, and ROI. Collaboration with creative and marketing teams is essential.