Paid Social Manager: Strategy, Leadership & Optimization

AllSTEM Connections; Fort Lauderdale (FL); On-site; USD 85,000 - 120,000; Full time

Job summary

AllSTEM Connections in Fort Lauderdale, FL is seeking an experienced Paid Social Manager to lead strategy, execution, and optimization across Meta, TikTok, Reddit, LinkedIn, Pinterest, and more. You will mentor a team of Paid Social Buyers and Associates while collaborating with internal teams and clients to drive data-driven campaigns.

Responsibilities include developing paid social strategies, managing budgets, analyzing KPIs, presenting insights to clients, and staying ahead of platform

Qualifications

• 4–7 years of paid social media experience in an agency or in-house environment.
• Strong experience with paid social planning, buying, reporting, analytics, and optimization.
• Knowledge of social platform algorithms, ad products, and optimization strategies.

Responsibilities

• Lead and mentor a team of Paid Social professionals.
• Develop and recommend paid social strategies, tactics, and optimization plans.
• Manage direct response and brand awareness campaigns across major social platforms.
• Collaborate with internal teams including planning, strategy, buying, Ad Operations, and programmatic.
• Analyze campaign budgets, creative, audiences, timelines, KPIs, and performance metrics.
• Optimize campaigns to improve performance and achieve client objectives.
• Prepare campaign reporting, identify trends, and recommend opportunities for improvement.
• Present strategies, performance insights, and paid social capabilities to clients.
• Stay current on social media trends, platform updates, algorithms, and advertising products.
• Train team members on paid social strategy, implementation, testing, optimization, and reporting.

Skills

Paid social strategy

Campaign optimization

Team leadership

Budget analysis

Client communication

Job description

AllSTEM Connections in Fort Lauderdale, FL is seeking an experienced Paid Social Manager to lead strategy, execution, and optimization across Meta, TikTok, Reddit, LinkedIn, Pinterest, and more. You will mentor a team of Paid Social Buyers and Associates while collaborating with internal teams and clients to drive data-driven campaigns.

Responsibilities include developing paid social strategies, managing budgets, analyzing KPIs, presenting insights to clients, and staying ahead of platform