Athleta Senior Director, Brand Marketing

BoF Careers; San Francisco (CA); On-site; USD 204,000 - 275,000; Full time

Benefits offered by this job

Merchandise discount

Paid Time Off

Volunteer hours

401(k) with company matching

Employee stock purchase plan

Medical, dental, vision

Job summary

Athleta is seeking a Senior Director of Brand Marketing to lead integrated marketing strategies that span campaigns, site content, CRM, paid media, and influencer content. This role partners with Brand Marketing, Creative, Media, CRM, Retail Marketing, Social, PR, and Analytics to bring Athleta's mission to life across paid, owned, and earned channels.

The position requires 10–12 years in omni-channel marketing or a related field, with a track record of large-scale campaigns and cross-functional

Qualifications

• Experience leading omni-channel or integrated marketing campaigns.
• Ability to translate insights into actionable marketing plans.
• Strong analytical and problem-solving skills.

Responsibilities

• Develop and execute marketing plans spanning campaigns, site content, CRM, paid media, organic social, and influencer content.
• Lead teams to create customer-centered content that reinforces brand aspiration and drives engagement.
• Partner with the creative team to push the boundaries of creativity and ensure consistent brand storytelling.
• Collaborate with Product, Retail, e-commerce, PR, and operations to unify brand narratives across platforms.
• Support the CMO on annual brand strategy, narrative, and ongoing brand evolution.
• Build strong relationships with design, merchandising, e-commerce, production, field operations, and finance teams to craft bold work.
• Utilize customer data and insights to refine strategies and tactics across channels.
• Manage agency partners and internal Media teams to deliver best-in-class work.

Skills

Omni-channel marketing

Campaign strategy

Brand marketing

Leadership

Job description

About Athleta

For the past 25 years, we've committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.

About The Role

A critical member of the Athleta Marketing Leadership Team, the Senior Director of Brand Marketing leads the development and execution of integrated marketing strategies, campaigns and partnerships that drive awareness, engagement, traffic, and conversion across Athleta and Athleta Girl. This leader bridges brand storytelling and business priorities to deliver cohesive, full-funnel campaigns that inspire our customer and fuel growth. Partnering closely with Brand Marketing, Creative, Media, CRM, Retail Marketing, Social, PR, and Analytics teams, this role ensures Athleta's mission, purpose, and product stories come to life consistently across all paid, owned, and earned channels.

The Senior Director oversees the creation and implementation of annual and seasonal go-to-market plans that meet or exceed Athleta's brand and business objectives, bringing a deep understanding of channel dynamics, performance optimization, and creative integration to every campaign.

What You'll Do

• Integrated Marketing Leadership: Develop and execute comprehensive marketing plans that span seasonal brand campaigns, collaborations, site content, CRM, paid media, organic social, and influencer content. Your role will be crucial in orchestrating cohesive Consumer first Marketing plans that enhance brand presence and drive growth. Act as a key marketing leader across all major Athleta milestones, overseeing campaign readiness and integrated execution.
• Customer-Centric Omni Experience: Champion customer-focused strategic planning and ensure rigorous, channel-specific execution. Lead teams to create and implement compelling, customer-centered content that reinforces our brand aspiration and drives engagement.
• Creative Excellence: Partner closely with our creative team to push the boundaries of creativity. Foster a culture of innovation and ensure that all content reflects our brand's style and tone, setting industry standards for visual storytelling
• Cross-Functional Collaboration: Collaborate with leads across Product, Retail, e-commerce, PR, and operations to deliver a unified brand narrative. Your ability to integrate brand and product content across various platforms will be key to achieving a seamless customer experience.
• Brand Strategy: Support CMO on leading annual brand strategy, brand narrative and ongoing brand evolution work. Lead strategic planning against brand and business needs for content and campaigns, ensuring effective strategy led planning approach
• Collaborative Partnerships: Build strong relationships with design, merchandising, e-commerce, production, field operations, and finance teams. Work alongside our creative team to craft bold, impactful work that resonates across the brand.
• Data-Driven Insights: Utilize customer data and insights to inform and refine key strategies and tactics. Ensure that our marketing efforts are grounded in a deep understanding of consumer behavior and market trends.
• Agency Management: Manage our agency partners, including Creative, Influencer, Social and partner with internal Media shared services team to deliver their best work in support of the Brand's objectives

Who You Are

• 10-12 years of experience in omni-channel or integrated marketing, campaign strategy, or media planning within a consumer, retail, or apparel brand (or agency).
• Proven track record of developing and executing large-scale integrated marketing campaigns that drive awareness, engagement, traffic, and conversion.
• Balanced strategic and creative thinker with strong analytical and problem-solving skills; able to translate insights into actionable marketing plans.
• Inspirational leader with experience managing and developing senior-level talent.
• Deep understanding of channel interdependencies and the ability to drive cohesive execution across media, creative, CRM, retail, and experiential marketing.
• Exceptional cross-functional collaboration and influence skills; capable of aligning diverse partners toward a unified vision.
• Strong appreciation for Athleta's aesthetic, voice, and mission, with the ability to maintain brand integrity while driving business results.

Measures of Success

• Increased campaign-driven traffic and conversion from both new and existing customers.
• Measurable improvements in marketing efficiency and channel integration.
• Elevated campaign performance across awareness, engagement, and retention metrics.
• Strong alignment and campaign execution across marketing, creative, and field teams.
• Demonstrated contribution to brand and revenue growth goals.

Salary Range:

$203,500.00 - $274,700.00

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits At Athleta

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of your choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.
• For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.