Paid Social Manager

Breef; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Join a fast-scaling SaaS company as a Paid Social Manager. In this dynamic role, you will lead paid acquisition programs across Meta and LinkedIn, managing campaigns to drive customer acquisition and optimize marketing performance. We're seeking a data-driven expert with a solid background in growth marketing and proven results in scaling B2B marketing efforts.

Qualifications

• 6+ years in growth marketing, 4+ years managing paid social campaigns in B2B tech.
• Experience with Meta Ads managing six-figure monthly spend.
• Strong communication skills and a record of scalable results.

Responsibilities

• Build, scale and optimize Meta Ads campaigns.
• Own and develop growth strategies across channels.
• Analyze campaign metrics to inform strategy updates.

Skills

Growth Marketing

Meta Ads

Data Analysis

Conversion Rate Optimisation

Creative Strategy

Communication

Tools

Google Analytics

Tag Manager

Ad Optimisation Tools

Job description

Apollo.io is a fast-scaling SaaS company helping sales and marketing teams find and engage high-value prospects. With over 500,000 customers globally and data on 210M+ contacts, Apollo delivers an all-in-one go-to-market platform. The company is backed by leading investors including Sequoia Capital and Bain Capital Ventures, and was valued at $1.6 billion following its Series D in 2023.

The Role
Apollo is hiring a Paid Social Manager to scale its paid acquisition programs across Meta and LinkedIn. This role will lead full-funnel campaigns, drive customer acquisition, and improve return on investment for paid social channels. The ideal candidate is a hands-on expert in Meta Ads, data-led, creative, and experienced in high-growth B2B environments.

Key Responsibilities
Meta Campaign Management: Build, scale and optimise Meta Ads campaigns, including advanced targeting, ad creative, and budget allocation
Strategic Execution: Own and develop paid social growth strategies across channels aligned with business targets
Conversion Rate Optimisation: Test creatives, landing pages, CTAs, and audiences to increase conversion performance
Channel Testing: Evaluate new acquisition platforms and tools to reach new audiences and drive MQL growth
Analytics and Reporting: Analyse campaign metrics and translate insights into data-informed strategy updates
Industry Awareness: Stay updated on trends and innovations in paid social, AI, and growth marketing

Qualifications
6+ years in growth marketing, including 4+ years managing paid social campaigns in-house at a B2B tech company
Experience managing Meta Ads with monthly six-figure spend
Proficiency with Google Analytics, Tag Manager, and ad optimisation tools
Demonstrated success in CRO, testing structures, and creative strategy
Strong communication skills and a track record of driving scalable results
Facebook Blueprint certification is a plus