Paid Social Lead

PMG; Fort Worth (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

PMG is seeking a Paid Social Strategist to lead innovative social media campaigns for top brands. This role involves strategic planning, collaboration with cross-functional teams, and mentoring junior members, all within a vibrant and inclusive company culture that prioritizes professional growth.

Benefits

Professional Development

Generous PTO

Parental Leave

Retirement Plans

Fertility and Family Support

Pet Insurance

Lifestyle Spending Accounts

Annual Bonus

Volunteering Opportunities

AI Enterprise License

Qualifications

• 4+ years of experience in paid social strategy or a related field.
• Intermediate expertise in Paid Social and Marketing Planning & Analysis.

Responsibilities

• Lead paid social strategies including budget and media planning.
• Collaborate with cross-functional teams to optimize campaigns.
• Mentor and coach junior team members.

Skills

Paid Social

Marketing Metrics

Collaboration

Communication

Analytical Skills

Education

Bachelor's Degree

Tools

Google Analytics

Microsoft Excel

SQL

Job description

We are PMG

Named Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.

Who You Will Be Working WithThe Social team at PMG is a vibrant group of strategists, planners, and innovators who are passionate about harnessing the power of paid social media. Our work goes beyond strategy—we integrate seamlessly with PMG’s media, creative, strategy, and technology teams to deliver holistic, full-funnel marketing solutions that exceed expectations.

As part of our team, you’ll have the opportunity to work with some of the world’s most forward-thinking brands, building campaigns that drive measurable results while inspiring connection and loyalty. Collaboration is at the heart of what we do. We celebrate our successes together, approach challenges with curiosity, and are dedicated to fostering an environment where creativity, growth, and innovation thrive.

Joining PMG means stepping into a role where your expertise is valued, your voice is heard, and your professional development is a priority.

What You Will Do

• Lead paid social strategies that deliver exceptional results, including budget and media planning, forecasting, testing frameworks, learning roadmaps, and measurement plans.
• Conduct platform audits and develop strategies that ensure best-in-class execution, optimizing campaign results while elevating the skills and capabilities of your team.
• Collaborate with cross-functional teams and platform partners to monitor and fine-tune campaigns daily, ensuring alignment with client objectives and market trends.
• Build and nurture client relationships by serving as a trusted advisor, thought leader, and key point of contact for client leadership and platform representatives.
• Leverage PMG’s proprietary technology, Alli, to craft tailored data analyses and reports that drive actionable insights while contributing to Alli’s ongoing evolution to improve team efficiency and effectiveness.
• Mentor and coach junior team members, helping them strengthen both technical and client-facing skills to grow into confident leaders in their own right.
• Bring energy and focus to every project, ensuring timelines and budgets are met while achieving strategic objectives for the brands you support.

What You Will Bring

• 4+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience.
• Intermediate expertise in Paid Social, Marketing Metrics, and Marketing Planning & Analysis to deliver results-driven campaign strategies.
• Proficiency in social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to execute and optimize high-performing campaigns.
• Familiarity with tools like Google Analytics, Microsoft Excel, and SQL to analyze performance data and generate actionable insights.
• Strong analytical skills paired with a proactive approach to uncovering insights, testing strategies, and driving campaign optimizations.
• Excellent collaboration and communication skills, ensuring alignment with internal teams, clients, and platform partners.
• Proven ability to lead and inspire teams, fostering a collaborative and innovative culture that achieves best-in-class results.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement Plans: Plan for your future with our competitive 401(k) matching program.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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