Paid Social B2B LinkedIn Specialist - Remote

Lensa; San Francisco (CA); Remote; USD 71,000 - 141,000; Full time

Job summary

An innovative firm is looking for a Paid Social B2B LinkedIn Specialist to join their dynamic team. This remote role offers the chance to shape impactful digital marketing campaigns that enhance the healthcare experience. You'll be responsible for strategizing and executing paid social campaigns, optimizing performance, and reporting insights. With a commitment to diversity and inclusion, this position provides a supportive environment for professional growth and development. If you're passionate about digital marketing and eager to make a difference, this is the opportunity for you!

Benefits

Comprehensive Benefits Package

Incentive Programs

Stock Purchase Options

401(k) Plan

Qualifications

• 4+ years of hands-on paid social experience, either client-side or in an agency.
• Advanced tracking and analytics skills with a focus on B2B campaigns.

Responsibilities

• Assist with daily campaign optimization, testing, tracking, and performance measurement.
• Develop reports and derive key insights on campaign performance.

Skills

Digital Marketing

Analytical Skills

Problem-Solving

Campaign Optimization

B2B Marketing

Tools

Adobe Analytics

DOMO

Tableau

LiveRamp

Job description

Paid Social B2B LinkedIn Specialist - Remote

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Lensa is the leading career site for job seekers at every stage of their career. Our client, UnitedHealth Group, is seeking professionals. Apply via Lensa today!

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities, and removing barriers to quality care. The work you do here impacts the lives of millions of people positively. Join us to build the healthcare system of tomorrow—more responsive, affordable, and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

The Paid Social B2B LinkedIn Specialist will be responsible for planning and executing paid social campaigns. Working closely with internal teams, the successful applicant will assist with strategy, campaign setup, optimization, and reporting of digital marketing campaigns, focusing on B2B campaigns.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities

• Assist digital team members with the development of paid social campaign strategies
• Assist with daily campaign optimization, testing, tracking, and performance measurement
• Work with internal partners and vendor teams to ensure campaigns are well-structured, set up correctly, trafficked, and tracked properly
• Manage creative development and approval processes
• Develop reports and derive key insights on campaign performance
• Evaluate and improve internal display and paid social processes to support strategic planning and implementation, including cost files, partner billing, and audience setup

Skills and Experience

• Passion for digital marketing with an understanding of the digital advertising landscape
• Willingness to learn about the evolving digital ecosystem and test new tools and technologies
• Results-oriented with a focus on achieving goals and communicating successes
• Ability to work within tight timeframes and provide real-time insights to ensure targets are met
• Highly analytical with advanced problem-solving skills and excellent attention to detail

You’ll be rewarded and recognized for your performance in a challenging environment that offers clear development paths and opportunities for other roles.

Required Qualifications

• 4+ years of hands-on paid social experience, either client-side or in an agency
• 2+ years managing and optimizing B2B campaigns
• Advanced tracking and analytics skills
• Deep understanding of digital tactics and measurement, especially in paid social and video advertising using 1st, 2nd, and 3rd party data sources
• Experience with data visualization and reporting tools
• Experience with CRM audience activation platforms
• Advanced experience with LinkedIn ad campaigns

Preferred Qualifications

• Experience in financial services, insurance, or technology sectors
• Knowledge of Adobe Analytics, DOMO, Tableau, and LiveRamp
• Adherence to UnitedHealth Group’s Telecommuter Policy for remote employees

The salary range for this role is $71,600 to $140,600 annually, based on full-time employment and various factors including location, education, and experience. Benefits include a comprehensive package, incentive programs, stock purchase options, and 401(k). All benefits are subject to eligibility.

Application Deadline: This posting will remain for at least 2 business days or until enough candidates apply. The posting may be removed earlier if volume is high.

At UnitedHealth Group, our mission is to help people live healthier lives and improve the healthcare system for all. We are committed to diversity, equity, and inclusion, and to reducing health disparities. We also prioritize environmental sustainability.

UnitedHealth Group is an Equal Opportunity Employer and a drug-free workplace. Candidates must pass a drug test before employment.