Paid Social B2B LinkedIn Specialist - Remote

Lensa; Atlanta (GA); Remote; USD 71,000 - 141,000; Full time

Job summary

An innovative firm is seeking a Paid Social B2B LinkedIn Specialist to lead digital marketing campaigns. This role involves strategizing, optimizing, and reporting on paid social initiatives, particularly for B2B audiences. You will collaborate with internal teams to ensure campaigns are effectively structured and executed, all while enjoying the flexibility of remote work. If you are passionate about digital marketing and eager to make a significant impact in a dynamic environment, this opportunity is perfect for you. Join a mission-driven team dedicated to improving health care experiences for millions.

Benefits

Comprehensive Benefits

Incentive Programs

Stock Purchase Options

401k Contributions

Qualifications

• 4+ years of hands-on paid social experience within client or agency settings.
• Advanced tracking and analytics knowledge, especially in paid social.

Responsibilities

• Plan and execute paid social campaigns with a focus on B2B.
• Optimize daily campaigns and develop reporting on performance.

Skills

Digital Marketing

B2B Campaign Management

Analytical Skills

Communication Skills

Problem-Solving Skills

Tools

LinkedIn Ads

Adobe Analytics

DOMO

Tableau

CRM Platforms

Job description

Paid Social B2B LinkedIn Specialist - Remote

1 day ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, UnitedHealth Group, is seeking professionals. Apply via Lensa today!

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities, and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable, and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

The Paid Social B2B LinkedIn Specialist will be responsible for planning and executing paid social campaigns. Working closely with internal teams, the successful applicant will assist with strategy, campaign setup, optimization, and reporting of digital marketing campaigns, with a focus on B2B campaigns.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities

• Assist digital team members with the development of paid social campaign strategy
• Assist with daily campaign optimization, testing, tracking, and performance measurement
• Work with internal partners and vendor teams to ensure campaigns are optimally structured, set up, trafficked, and tracked correctly
• Manage creative development and approval process
• Develop reporting and key insights on campaign performance
• Evaluate and improve internal display and paid social processes to support strategic planning and implementation, e.g., cost files, partner billing, and audience setup

Skills and Experience

• Passion for digital marketing with an understanding of the digital advertising landscape
• Constantly learning about the evolving digital ecosystem – with a willingness to test new tools and technologies
• Results-oriented, goal-driven, and effective communicator of successes
• Ability to work within tight time constraints, providing near real-time insights to ensure targets are met
• Highly analytical with advanced problem-solving skills and excellent attention to detail

You’ll be rewarded and recognized for your performance in an environment that offers clear success pathways and development opportunities.

Required Qualifications

• 4+ years of hands-on paid social experience within client or agency settings
• 2+ years managing and optimizing B2B campaigns
• Advanced tracking and analytics knowledge
• Deep understanding of digital tactics and measurement, especially in paid social and video advertising using 1st, 2nd, and 3rd party data sources
• Experience with data visualization and reporting tools
• Experience with CRM audience activation platforms
• Advanced experience with LinkedIn Ad campaigns

Preferred Qualifications

• Experience in financial services, insurance, or technology sectors
• Knowledge of Adobe Analytics
• Experience with DOMO and/or Tableau
• Experience with LiveRamp

The salary range for this role is $71,600 to $140,600 annually, based on full-time employment and various factors such as location, education, and experience. UnitedHealth Group offers comprehensive benefits, incentive programs, stock purchase options, and 401k contributions. Benefits are subject to eligibility.

Application deadline: This posting remains open for a minimum of 2 business days or until a sufficient candidate pool is reached. Early removal is possible due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and improve the health system for all. We are committed to diversity, equity, and inclusion, and to mitigating our environmental impact.