Paid Social B2B LinkedIn Specialist - Remote

Lensa; Boston (MA); Remote; USD 71,000 - 141,000; Full time

Job summary

An innovative company is seeking a Paid Social B2B LinkedIn Specialist to drive impactful digital marketing campaigns. This role involves planning, executing, and optimizing paid social strategies for B2B clients, with a focus on LinkedIn advertising. You'll collaborate with internal teams to ensure campaigns are effective and data-driven, providing insights that enhance performance. Enjoy the flexibility of remote work while contributing to a mission that positively impacts healthcare. If you're passionate about digital marketing and eager to make a difference, this is the perfect opportunity for you.

Benefits

Comprehensive benefits package

Incentive and recognition programs

Equity stock purchase

401k contribution

Qualifications

• 4+ years of hands-on paid social experience.
• Advanced tracking and analytics knowledge.
• Experience with data visualization tools.

Responsibilities

• Assist with paid social campaign strategy and execution.
• Manage creative development and approval process.
• Develop reporting and insights on campaign performance.

Skills

Digital Marketing

Paid Social Campaigns

Analytical Skills

Problem-Solving

Education

Bachelor's Degree in Marketing or related field

Tools

LinkedIn Ads

Adobe Analytics

DOMO

Tableau

CRM Platforms

Job description

Paid Social B2B LinkedIn Specialist - Remote

Paid Social B2B LinkedIn Specialist - Remote

2 days ago Be among the first 25 applicants

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Lensa is the leading career site for job seekers at every stage of their career. Our client, UnitedHealth Group, is seeking professionals. Apply via Lensa today!

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

The Paid Social B2B Linkedin Specialist will be responsible for the planning and execution of paid social campaigns. Working closely with internal teams the successful applicant will assist with the strategy, campaign set up, campaign optimization and reporting digital marketing campaigns, with a focus on B2B campaigns.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities

• Assist digital team members with the development of paid social campaign strategy
• Assist with daily campaign optimization, testing, tracking and performance measurement
• Work with internal partner and vendor teams to ensure campaigns are optimally structured, setup, trafficked and are tracking correctly
• Manage creative development and approval process
• Develop reporting and key insights on campaign performance
• Evaluate and improve internal display and paid social processes to support strategic planning and implementation e.g. cost files, partner billing and audience setup
  
  

Skills And Experience

• Passion for digital marketing with an understanding of the complexity of the digital advertising landscape
• Constantly learning about the ever-changing digital ecosystem – with a willingness to test new tools and technologies
• Passionate about results, achieving goals and communicating successes
• Demonstrated ability to work within tight time constraints, providing near real-time insights to team members to ensure targets are achieved
• Highly analytical with advanced problem-solving skills and excellent attention to detail
  
  

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

• 4+ years of hands-on paid social experience within either client or agency
• 2+ years of building, managing and optimizing specifically B2B campaigns
• Advanced tracking and analytics knowledge
• Advanced understanding of digital tactics and measurement specializing in paid social and video advertising utilizing both 1st, 2nd and 3rd party data sources
• Experience with data visualization and reporting tools
• Experience with CRM audience activation platforms
• Advanced experience with LinkedIn Ad campaigns
  
  

Preferred Qualifications

• Financial services, insurance and/or technology experience
• Experience with Adobe Analytics
• Experience in DOMO and/or Tableau
• Experience in LiveRamp
• All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy
  
  

The salary range for this role is $71,600 to $140,600 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with al minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  IT Services and IT Consulting

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