Paid Search Strategist: Lead Multi‑Market Campaigns

D.R. Horton; Arlington (TX); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental and Vision

401(K)

Employee Stock Purchase Plan

Flex Spending Accounts

Life & Disability Insurance

Vacation, Sick, Personal Time and Paid

Job summary

D.R. Horton, Inc., the largest homebuilder in the U.S., is seeking a Paid Search Strategist for their Arlington office.

This role involves managing paid search campaigns, agency performance oversight, and aligning strategies with broader marketing initiatives. The ideal candidate will have a Bachelor’s degree in Marketing or a related field, along with over 3 years of paid search experience in Google Ads and Microsoft Advertising.

Qualifications

• 3+ years of paid search experience required.
• Advanced knowledge of paid search platforms and campaign structures is essential.
• Proficiency in data analysis to evaluate performance and optimize campaigns.

Responsibilities

• Oversee paid search campaign execution and agency management.
• Develop and maintain keyword strategies for various campaigns.
• Monitor quality score, ad relevance, and landing page alignment.

Skills

Paid search campaign management

Data analysis

Agency management

Bidding strategies

Keyword management

Multi-market campaign management

Education

Bachelor’s degree in Marketing, Business, or Analytics

Tools

Google Ads

Microsoft Advertising

Campaign management tools

Analytics reporting platforms

Job description

D.R. Horton, Inc., the largest homebuilder in the U.S., is seeking a Paid Search Strategist for their Arlington office.

This role involves managing paid search campaigns, agency performance oversight, and aligning strategies with broader marketing initiatives. The ideal candidate will have a Bachelor’s degree in Marketing or a related field, along with over 3 years of paid search experience in Google Ads and Microsoft Advertising.