Paid Search Manager

D. R. Horton; Arlington (TX); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental and Vision

Employee Stock Purchase Plan

Flex Spending Accounts

Life & Disability Insurance

Vacation, Sick, Personal Time and HOL

Job summary

D.R. Horton, Inc. in Arlington, TX is seeking a Paid Search Manager to own performance reporting, budgeting, and QA for campaigns. You will partner with the agency and internal teams to ensure data accuracy and timely insights.

The ideal candidate has 5+ years of digital marketing with analytics focus, strong Google Ads/GA4 skills, and experience with BI dashboards. This is an in-office role supporting a high-growth homebuilder.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 5+ years of digital marketing with analytics, reporting, or operations.
• Advanced proficiency in Google Ads reporting, GA4, and at least one BI tool.
• Expertise in paid search platforms, bidding, keywords, and structure.
• Strong data analysis to optimize campaigns and report performance.

Responsibilities

• Own the paid search reporting infrastructure including dashboards and reporting.
• Produce weekly/monthly performance reports with spend, leads, CPL, and conversions.
• Build budget pacing models tracking spend by market and campaign type.
• Develop QA checklists with agency to ensure launches meet standards.
• Monitor tag/tracking health and coordinate issue resolution with teams.
• Maintain documentation on naming conventions, tagging, and SOPs.
• Manage testing roadmap and assess impact against business goals.
• Support leadership with materials for monthly/quarterly business reviews.

Skills

Google Ads reporting

GA4 proficiency

BI dashboards

Paid search strategy

Budget pacing

Education

Bachelor's degree

Tools

Looker Studio

Tableau

Power BI

Job description

Job Description

Paid Search Manager - 2604519

Description

D.R. Horton, Inc., the largest homebuilder in the U.S. , was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.

D.R. Horton, Inc. is currently looking for a Paid Search Manager . The right candidate will ensures search investment is tracked, reported, and optimized with precision and that the team and its agency partner are operating from accurate, timely data. This role oversees the reporting infrastructure, budget pacing dashboards, and the QA framework for campaign launches. This is an in-office role located in Arlington, TX.

Essential Duties and Responsibilities

• Own the performance reporting infrastructure for the paid search team, including dashboard design and maintenance Google Ads reporting and comparable business intelligence environments
• Produce weekly and monthly performance reports for the Group Manager and VP, including spend, lead volume, CPL, and conversion trends
• Build and maintain budget pacing models that track spend by market, platform, campaign type, and division against plan
• Develop and maintain a campaign launch QA checklist in partnership with the agency, ensuring new community launches meet structural and tracking standards before going live
• Monitor tag and tracking health across Google Tag Manager, GA4, and ad platform conversion tracking; elevate and coordinate resolution of tracking issues
• Maintain the team's documentation library — campaign naming conventions, tagging standards, platform settings, and agency SOPs
• Managing testing roadmap and analyzing effectiveness of testing to business objectives
• Support leadership and our external agency in preparing materials for monthly and quarterly business reviews with the agency
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Education and/or Experience

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 5+ years of digital marketing experience with a strong emphasis on analytics, reporting, or marketing operations
• Advanced proficiency in Google Ads reporting, Google Analytics 4, and at least one BI/dashboard tool (Looker Studio, Tableau, or Power BI)
• Advanced knowledge of paid search platforms, bidding strategies, keyword management, and campaign structure
• Proficiency in data analysis to evaluate performance and optimize campaigns
• Demonstrated ability to interpret campaign data and implement performance improvements
• Experience managing large paid media budgets from an operations or finance-adjacent role including tracking pacing, reconciling spend, and working with billing processes
• Experience managing large paid media budgets from an operations or finance-adjacent role including tracking pacing, reconciling spend, and working with billing processes
• Strong organizational skills and attention to detail; this role requires high accuracy under tight reporting timelines
• Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
• Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
• The noise level is generally moderate

Preferred Qualifications

• Familiarity with Google Tag Manager and conversion tracking fundamentals
• Experience working alongside a media agency is highly preferred

Come joina winning team with a Fortune 500 company! We are growing fast and arelooking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:

Medical, Dental and Vision

Employee Stock Purchase Plan

Flex Spending Accounts

Life & Disability Insurance

Vacation, Sick, Personal Time and Company Holidays

Multiple Voluntary and Company provided Benefits

Build YOUR future with D.R. Horton, America’s Builder.

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