Paid Search Strategist

D.R. Horton - Multifamily; Arlington (TX); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical

Dental & Vision

Stock Purchase Plan

Flex Spending Accounts

Life Insurance

Disability Insurance

Vacation Time

Company Holidays

Job summary

D.R. Horton - Multifamily is seeking a Paid Search Strategist to lead strategy, execution oversight, and performance management of paid search campaigns across major platforms.

This role manages agency performance and ensures campaign governance to support lead generation and traffic goals across multiple markets. The ideal candidate has a Bachelor’s degree in Marketing/Analytics and 3+ years of paid search experience with Google Ads and Microsoft Advertising, plus strong data analysis to

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 3+ years of paid search experience in Google Ads and Microsoft Advertising.
• Experience managing agency relationships and campaign performance at scale.
• Advanced knowledge of paid search platforms, bidding strategies, keyword management, and campaign structure.
• Proficiency in data analysis to evaluate performance and optimize campaigns.
• Ability to interpret campaign data and implement performance improvements.

Responsibilities

• Oversee paid search campaign execution through agency management, including review of campaign builds, optimizations, and performance outcomes.
• Develop and maintain keyword strategies, including non-brand, market-level, and community-level campaign structures.
• Manage bidding strategies, match type governance, and negative keyword frameworks to optimize campaign efficiency and performance.
• Direct campaign setup and lifecycle management for new market and community launches, including targeting, timing, and campaign sunset processes.
• Monitor and improve quality score, ad relevance, and landing page alignment in coordination with internal teams and agency partners.
• Conduct performance audits to identify budget pacing issues, structural inconsistencies, and optimization opportunities.
• Ensure accurate campaign tracking, including conversion tracking and attribution alignment across national and division-level campaigns.
• Maintain platform expertise with third party advertising platforms, including Smart Bidding, Performance Max, and RSA functionality.
• Collaborate with internal stakeholders to align campaign strategies with audience data and broader marketing initiatives.
• Maintain documentation of campaign structures, processes, and optimization standards.

Skills

Paid search

Google Ads

Microsoft Advertising

Data analysis

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

Campaign management tools

Analytics platforms

Job description

Job Description - Paid Search Strategist (2604461)

Job Description

Paid Search Strategist - 2604461

Description

D.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at www.drhorton.com for more information.

D.R. Horton, Inc. is currently looking for a Paid Search Strategist. The right candidate will be responsible for the strategy, execution oversight, and performance management of paid search campaigns across third party platforms. This role manages agency performance, ensures campaign structure and optimization align with business objectives, and maintains platform governance to support lead generation and traffic goals across multiple markets.

Essential Duties and Responsibilities

include the following. Other duties may be assigned.

• Oversee paid search campaign execution through agency management, including review of campaign builds, optimizations, and performance outcomes
• Develop and maintain keyword strategies, including non-brand, market-level, and community-level campaign structures
• Manage bidding strategies, match type governance, and negative keyword frameworks to optimize campaign efficiency and performance
• Direct campaign setup and lifecycle management for new market and community launches, including targeting, timing, and campaign sunset processes
• Monitor and improve quality score, ad relevance, and landing page alignment in coordination with internal teams and agency partners
• Conduct performance audits to identify budget pacing issues, structural inconsistencies, and optimization opportunities
• Ensure accurate campaign tracking, including conversion tracking and attribution alignment across national and division-level campaigns
• Maintain platform expertise with third party advertising platforms, including Smart Bidding, Performance Max, and responsive search ad (RSA) functionality.
• Collaborate with internal stakeholders to align campaign strategies with audience data and broader marketing initiatives
• Maintain documentation of campaign structures, processes, and optimization standards
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Qualifications

Education and/or Experience

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 3+ years of paid search experience in Google Ads and Microsoft Advertising
• Experience managing agency relationships and campaign performance at scale
• Advanced knowledge of paid search platforms, bidding strategies, keyword management, and campaign structure
• Proficiency in data analysis to evaluate performance and optimize campaigns
• Demonstrated ability to interpret campaign data and implement performance improvements
• Ability to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applications
• Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
• The noise level is generally moderate

Preferred Qualifications

• Experience with campaign management tools
• Experience with analytics and reporting platforms
• Experience managing multi-market or multi-location campaign structures
  

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:

• Medical, Dental and Vision
• Employee Stock Purchase Plan
• Flex Spending Accounts
• Life & Disability Insurance
• Vacation, Sick, Personal Time and Company Holidays
• Multiple Voluntary and Company provided Benefits

Build YOUR future with D.R. Horton, America’s Builder. #WeBuildPeopleToo