Paid Search Strategist

lwtsquad; Round Rock (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading digital marketing firm based in Texas seeks a Paid Search Strategist to lead a team of specialists. This role involves optimizing paid search strategies, ensuring campaign effectiveness, and managing budgets. Ideal candidates should have a Bachelor's degree in Marketing and solid experience with platforms like Google Ads. Join this dynamic environment where your leadership can shine and influence impactful search campaigns.

Qualifications

• Fluent English, effective verbal and written communication.
• Professionally experienced in search engine marketing.
• Ability to manage large-scale campaigns with oversight.

Responsibilities

• Implement and optimize paid search campaigns to meet KPIs.
• Supervise a team of paid search specialists.
• Manage campaign budgets and reporting processes.

Skills

Search engine marketing expertise

Analytical skills

Team leadership

Collaboration skills

Budget management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

SA360

Google Ads

Bing Ads

Job description

Overview

Paid Search Strategist on our Digital Advertising team and step into a leadership opportunity where you’ll supervise a team of 4-5 paid search specialists, oversee campaign excellence, and play a crucial role in keeping our paid search programs running smoothly.

What you’ll achieve

As a Paid Search Strategist, you will not only execute and optimize paid search strategies but also take ownership of day-to-day operations by leading a team of 4-5 direct reports. You'll be responsible for ensuring campaigns are properly paced, budgets are accurately tracked, ad copy complies with brand and platform standards, and reporting is timely and actionable. Working closely with the Paid Search Regional Director and media planning teams, you’ll drive seamless execution, operational excellence, and impactful results across your accounts.

Responsibilities

• Implement and optimize paid search campaigns to meet KPIs and business objectives.
• Supervise a team of paid search specialists to ensure operational rigor, budget pacing, and campaign quality.
• Collaborate with creative teams, vendors, and internal stakeholders to develop and execute effective ads.
• Monitor campaign performance data, ensure compliance with ad copy standards, and recommend continuous improvements.
• Manage campaign budgets, pacing, and reporting processes to deliver maximum efficiency.
• Stay updated on SEM trends and best practices, applying them to daily operations.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Fluent English, including the ability to communicate effectively both verbally and in writing.
• Solid professional experience in search engine marketing, with expertise across platforms like SA360, Google Ads, and Bing Ads.
• Strong analytical skills and a proven ability to work collaboratively in a fast-paced environment.
• Experience managing large-scale campaigns with complex objectives, including operational oversight and reporting.

Our people strategy is designed to help us attract the world's greatest talent and deliver breakthrough performance for our customers, our business and our team members. Our goal is to ensure that Dell is a compelling destination where team members feel valued, engaged and inspired to do their best work.