Paid Search Specialist: Drive Growth with Precision

The Post and Courier; Columbia (SC); On-site; USD 52,000 - 65,000; Full time

Job summary

The Post and Courier in Columbia, SC is seeking a Paid Search Specialist to plan, execute, and optimize paid search campaigns across Google Ads and Microsoft Ads, driving qualified traffic and leads.

You will analyze performance, implement conversion tracking, write compelling ad copy, and collaborate with the Digital Marketing team in a fast-paced agency setting.

Candidates with 0–2 years of experience and Google Ads certification (or willingness to obtain) are encouraged to apply.

Qualifications

• Bachelor's degree in Marketing or related field preferred.
• 0–2 years of experience in paid search or digital marketing.
• Google Ads Certification or willingness to obtain within 90 days.
• Basic understanding of Google Ads, Microsoft Ads, GA4, and GTM preferred.

Responsibilities

• Build, launch, and manage paid search campaigns in Google Ads and Microsoft Ads.
• Conduct keyword research to identify opportunities for growth and performance improvement.
• Write compelling ad copy aligned with client messaging and objectives.
• Structure campaigns with best practices: ad groups, keywords, audiences, targeting, bidding.
• Configure campaign settings, billing, and account setup as needed.
• Assist with implementing and validating conversion tracking and key events.
• Monitor performance and optimize: keyword adjustments, bid strategies, audience tweaks, ad tests, budget pacing.
• Conduct A/B testing to improve performance and ROI.
• Review search term reports and add negative keywords.
• Monitor budgets to align with client objectives.
• Prepare regular performance reports and provide actionable insights.
• Stay current on paid search updates and best practices.
• Support other digital marketing initiatives as assigned.

Skills

Analytical thinking

Detail-oriented

Data-driven

Strong communication

Multi-tasking

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Microsoft Ads

Google Analytics 4

Google Tag Manager

Job description

The Post and Courier in Columbia, SC is seeking a Paid Search Specialist to plan, execute, and optimize paid search campaigns across Google Ads and Microsoft Ads, driving qualified traffic and leads.

You will analyze performance, implement conversion tracking, write compelling ad copy, and collaborate with the Digital Marketing team in a fast-paced agency setting.

Candidates with 0–2 years of experience and Google Ads certification (or willingness to obtain) are encouraged to apply.