Paid Search Growth Lead: Campaign Strategy & Optimization

Staples Advantage Canada; Framingham (MA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Flexible PTO (22 days)

Online and Retail Discounts

Company Match 401(k)

Job summary

Staples Advantage Canada is searching for a Program Manager, Paid Search in Framingham, Massachusetts. In this role, you will lead the execution of paid search campaigns, managing budgets and optimizing performance metrics like ROAS and CPA.

The ideal candidate should possess strong analytical skills, a Bachelor's degree, and 5+ years of experience in managing digital marketing initiatives, especially in eCommerce. The position offers an inclusive culture with flexible PTO and various employee benefits.

Qualifications

• 5+ years of experience in digital marketing or paid search.
• Proven experience managing paid search campaigns.
• Experience in optimizing KPIs such as ROAS and CPA.

Responsibilities

• Lead optimization of paid search campaigns.
• Manage campaign budgets and performance metrics.
• Develop reporting and dashboards for performance tracking.

Skills

Analytical thinking

Communication skills

Organizational skills

Collaboration

Education

Bachelor's degree in Marketing, Business, or Analytics

Tools

Google Ads

Microsoft Ads

Microsoft Excel

Google Analytics

Job description

Staples Advantage Canada is searching for a Program Manager, Paid Search in Framingham, Massachusetts. In this role, you will lead the execution of paid search campaigns, managing budgets and optimizing performance metrics like ROAS and CPA.

The ideal candidate should possess strong analytical skills, a Bachelor's degree, and 5+ years of experience in managing digital marketing initiatives, especially in eCommerce. The position offers an inclusive culture with flexible PTO and various employee benefits.