Marketplace Ads Lead: PPC, ROAS & Growth Strategy

Staples, Inc.; Framingham (MA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

BRGs

Flexible PTO

Discounts & 401(k)

Job summary

Staples, Inc. is seeking a data-driven Digital Advertising Manager to lead ad strategies across marketplaces such as Amazon, Walmart, and Target.

You will optimize PPC campaigns for ROAS, perform keyword research, and analyze performance with Tableau and Excel. Responsibilities include managing budgets for a $200M+ revenue business and collaborating cross-functionally with internal teams and external agencies.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–7 years of digital advertising experience, focused on eCommerce.
• Hands-on experience with Amazon or marketplace PPC.

Responsibilities

• Lead and execute advertising strategies across Amazon, Walmart, Target, Google and additional marketplaces.
• Manage and optimize PPC campaigns to maximize ROAS.
• Conduct keyword research and SEO optimization.
• Analyze performance using Tableau, Excel, and analytics tools.
• Manage advertising budgets supporting a $200M+ revenue business.
• Partner cross‑functionally and manage third‑party agencies.

Skills

Analytical

Strategic thinking

Data-driven

Communication

Stakeholder management

Adaptability

Education

Bachelor's degree in Marketing/Business

Master's degree (preferred)

Tools

Tableau

Excel

Amazon PPC

Google Ads

Job description

Staples, Inc. is seeking a data-driven Digital Advertising Manager to lead ad strategies across marketplaces such as Amazon, Walmart, and Target.

You will optimize PPC campaigns for ROAS, perform keyword research, and analyze performance with Tableau and Excel. Responsibilities include managing budgets for a $200M+ revenue business and collaborating cross-functionally with internal teams and external agencies.