Paid Search (PPC/SEM) Specialist

Atypic; Charlotte (NC); Hybrid; USD 50,000 - 80,000; Full time

Job summary

An innovative digital marketing agency is seeking a talented Paid Search Specialist to join their dynamic team in Charlotte. In this hybrid role, you'll manage and optimize Google Ads campaigns, conduct keyword research, and collaborate with creative teams to align strategies. The agency thrives on a 'work hard, play hard' mentality, fostering a collaborative environment that values creativity and work-life balance. With a focus on professional development and a variety of perks, this is an exciting opportunity for those looking to make a significant impact in the digital marketing space.

Benefits

Flexible Work Schedule

Potlucks and Company Outings

Health Insurance Coverage

Generous Vacation Policy

401K with Company Match

Support for Professional Development

Qualifications

• 1-2 years of experience managing Google Ads campaigns across various platforms.
• Strong analytical skills and familiarity with SEO principles.

Responsibilities

• Plan and manage paid campaigns in Google Ads, optimizing for performance.
• Analyze data and provide actionable insights to improve campaign results.

Skills

Google Ads Management

Google Analytics 4

Analytical Skills

SEO Principles

Communication Skills

Time Management

Organizational Skills

Tools

Google Tag Manager

Looker Studio

Job description

Digital Marketing & Brand Development Agency | Charlotte, NC

Paid Search (PPC/SEM) Specialist

The Basics

Atypic is a Charlotte, NC multidisciplinary digital marketing and brand development agency doing kick-ass work for some amazing brands and people. We are currently seeking a talented Paid Search Specialist to join our creative team.

This is a hybrid position. You must be able to commute to our Charlotte office at least 3 times a week.

• Location: Charlotte, NC
• Job Type: Full Time
• Experience: 1-2 Years

The Rundown

We are a small team of creative problem solvers who work with brands across various industries, both locally and nationally. Our team’s extensive list of capabilities includes design, development, marketing, and brand strategy. We live by a “work hard, play hard” mentality and hold each other accountable for both. Our team members engage in a creative and collaborative effort to produce spectacular work while maintaining a healthy work/life balance.

The Perks:

• Flexible Work Schedule
• Potlucks, Lunch & Learns, and Company Outings
• Health Insurance Coverage Including Dental and Vision Plans
• Generous Vacation Policy Including Floating Holidays and Sick Days
• 401K with Company Match
• Support for Professional Development Opportunities

Responsibilities:

• Plan, build, and manage paid campaigns in Google Ads across Search, Display, Shopping, YouTube, and Performance Max.
• Conduct keyword research, audience targeting, and A/B testing to continuously improve campaign performance.
• Monitor campaign performance, optimize bids and budgets, and ensure KPIs are being met or exceeded.
• Analyze performance data, create reports, and provide actionable insights to internal teams and clients.
• Prepare and speak in monthly client reporting calls, clearly communicating results, optimizations, and strategic recommendations.
• Collaborate with content, design, and account teams to align ad copy and creative with campaign goals.
• Stay up to date on Google Ads best practices, new features, and industry trends.
• Assist with landing page recommendations and CRO strategies through onsite heatmap tracking to enhance campaign effectiveness.
• Support SEO initiatives when needed, including basic keyword research, on-page SEO, and technical collaboration.
• Contribute to overall digital marketing strategy and brainstorming sessions.

Skills To Pay The Bills:

• Required: 1-2 years of hands-on experience managing Google Ads campaigns (Search, Display, Shopping, etc.)
• Experience working with Google Analytics 4 (Google Tag Manager and Looker Studio is also a plus!)
• Strong analytical skills and proficiency with reporting tools
• Familiarity with SEO principles and digital marketing fundamentals
• Google Ads certifications (preferred)
• Strong communication, public speaking, time management, and organizational skills

If this sounds like the right team environment for you, we want to hear from you! Send us your resume along with a link to your portfolio website or a digital pdf with your most impressive work. We’d also like to know why it’d be a mistake not to hire you. Points for creativity.

This is an on-site position. Please do not apply if you are interested in freelance work or you are Headhunting.