Paid Search Media Specialist

Amplifon AG; Minneapolis (MN); Hybrid; USD 80,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Tuition reimbursement

Generous vacation

Parental leave

Wellness resources

Career development

Job summary

Amplifon Americas is seeking a Paid Search Media Specialist to strengthen Miracle-Ear’s national paid search strategy. You will analyze campaigns across Google Ads and related platforms, identify performance trends, and translate data into actionable recommendations to boost leads and conversions.

In this hybrid role based in Minneapolis, you will collaborate with National Marketing, agency partners, and our global COE to drive data-driven improvements and ensure alignment with broader search

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• At least two years of hands-on paid search experience with Google Ads and Google Analytics.
• Experience in a digital media, paid search, or performance marketing agency.
• Knowledge of key paid search metrics: CPA, CPL, CVR, CPC, ROAS.
• Experience with testing, optimization, conversion tracking, or lead generation marketing.
• Strong analytical thinking, attention to detail, and ability to explain actions/results.

Responsibilities

• Analyze national paid search campaigns across Google Ads and related platforms to identify trends and opportunities.
• Review search terms, keyword strategy, targeting, bidding, and conversion performance to improve results.
• Partner with agency and COE teams to recommend data-driven campaign improvements.
• Evaluate performance using CPA, CPL, CVR, CPC, ROAS, and lead quality metrics.
• Collaborate with paid, owned, organic, analytics, and agency partners to align strategies.

Skills

Paid search

Analytics

Lead generation

A/B testing

Conversion tracking

Campaign optimization

Data-driven decisions

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Google Analytics

Microsoft Ads

Google Tag Manager

Power BI

Looker Studio

Adobe Analytics

Job description

We are seeking a Paid Search Media Specialist who is ready to join an organization that combines passion and performance to shape a better world. As a Global Top Employer 2026, Amplifon is a place where your expertise improves lives and accelerates your career.

In this role, you will help strengthen the performance of Miracle-Ear’s national paid search strategy. You will analyze campaign performance, identify optimization opportunities, and turn data into clear recommendations that improve lead generation, conversion, and overall media effectiveness. You’ll work closely with National Marketing, agency partners, and our global Center of Excellence to help shape smarter search decisions across the Miracle-Ear brand.

Compensation: Based on qualifications we anticipate the hiring range will be $80,000-$90,000.

Hybrid Work: We require team members to be in our downtown Minneapolis office three days per week, offering flexibility while fostering in-person collaboration.

Benefits Offered:

Health & Financial:Medical, Dental, Vision, 401(k) with company match, family hearing aid benefits, and tuition reimbursement.

Work-life Balance:Generous vacation, safe and sick leave, paid holidays, paid volunteer time off, parental leave and bereavement.

Well-being: Access to our Wellness Hub and Employee Assistance Program (EAP), providing holistic support for you and your family.

Career Development:Access to Ampli-Academy, LinkedIn Learning, Coursera, team training, and additional specialized training.

Commuter Support:Reimbursement for transportation (parking downtown, bus or train).

Key Responsibilities:

Paid Search Performance

Analyze national paid search campaigns across Google Ads and related platforms to identify performance trends, risks, and optimization opportunities.

Review search terms, keyword strategy, targeting, bidding, and conversion performance to support stronger campaign results.

Partner with agency and global COE teams to recommend data-driven campaign improvements.

Analytics & Optimization

Evaluate performance using metrics such as CPA, CPL, CVR, CPC, ROAS, lead quality, and conversion trends.

Investigate performance issues, identify root causes, and translate findings into clear recommendations.

Support testing, CRO, attribution, forecasting, and performance reporting.

Cross-Functional Partnership

• Collaborate with paid, owned, organic, analytics, and agency partners to improve national media effectiveness.
• Support alignment between paid search and broader search/organic initiatives.
• Communicate performance insights and recommendations to internal stakeholders.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field strongly preferred.
• At least two years of hands‑on experience with paid search experience with Google Ads and Google Analytics.
• Experience working in a digital media, paid search, or performance marketing agency.
• Demonstrated understanding of paid search performance metrics including CPA, CPL, CVR, CPC, ROAS, and lead quality.
• Experience analyzing campaign performance and translating data into recommendations.
• Experience with testing, optimization, conversion tracking, or lead generation marketing.
• Strong analytical thinking, attention to detail, and ability to explain the specific actions and results behind prior campaign work.

Preferred Qualifications:

• Experience supporting national, multi-location, retail, direct-to-consumer, or franchise/corporate marketing environments.
• Familiarity with Performance Max, Demand Gen, Microsoft Ads, Google Tag Manager, Power BI, Adobe Analytics, Looker Studio, attribution measurement, or related platforms.
• Experience with conversion rate optimization, A/B testing, landing-page optimization, and broader paid/organic search collaboration.
• Curiosity about evolving search behavior, including AI-driven changes to search and customer discovery.
• A performance-driven mindset with the ability to investigate problems, challenge assumptions, and continuously look for ways to improve results.

Amplifon is the global leader in the hearing care retail market, empowering people to rediscover all the emotions of sound. With a presence in 25 countries and 20,300 employees worldwide, we are a team of diverse, innovative talent dedicated to improving lives through customer experience.

Amplifon Americas, headquartered in Minneapolis, MN, supports Amplifon Canada, Amplifon Hearing Health Care, GAES, and Miracle-Ear bridging retail and insurance industries to provide comprehensive hearing well-being across Canada, LATAM, and the United States.

Miracle-Earhas been in business for over 75 years, providing leading innovative hearing solutions that improve lives, relationships, and communities. With over 1,500 franchised and corporate-owned retail clinics across the U.S., we’re committed to connecting customers to the world of sound around them.

Please note that AI tools may be used to assist in resume screening. All hiring decisions are made by our recruitment team.

We are an equal opportunity employer and value diversity at our company. We do not discriminateon the basis ofrace, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If selected for an interview, please advise our Human Resources team if you require accommodation during the interview and assessment process and we will work with you to meet your accessibility needs.

Candidates must be authorized to work in the United States on a full‑time basis without the need for current or future sponsorship. This role is not eligible for visa sponsorship, including but not limited to OPT, CPT, or H-1B.