Digital Strategist, Paid Search

Omnicom Media; New York (NY); On-site; USD 68,000 - 75,000; Full time

Job summary

Ptarmigan Media, part of Omnicom Media Group, in New York is seeking a detail-oriented Paid Search Strategist with an interest in finance to support several B2B-focused financial services clients.

The role plans, implements, and optimizes paid search campaigns across Google Ads and Microsoft Ads, with budgets managed to meet defined KPIs and objectives. Collaboration with cross-functional teams is essential for success.

Qualifications

• Bachelor’s degree required; Communications, Advertising, or Marketing preferred.
• 1+ years of paid search experience, ideally within an agency environment.
• Strong ability to analyze campaign performance and provide insights across KPIs.
• Proficiency in Google Ads and Microsoft Ads; digital analytics experience is a plus.
• Advanced skills in Microsoft Excel, PowerPoint, and Word.
• Familiarity with DV360, Prisma, Comscore, Nielsen, AdViews, eMarketer, or similar platforms.
• Comfortable analyzing marketing data and translating insights into action.
• Clear, concise written and verbal communication skills.
• Highly organized with the ability to manage multiple projects and meet tight deadlines.
• Proven attention to detail and strong project management skills.
• Ability to collaborate effectively in a team environment.
• Financial Services experience preferred, but not required.

Responsibilities

• Plan, implement, and optimize paid search campaigns across platforms including Google Ads and Microsoft Ads.
• Manage campaign pacing to ensure budgets are allocated effectively and performance is optimized toward defined objectives and KPIs.
• Assist with campaign performance reporting and share insights with internal teams to track progress and results.
• Execute, activate, troubleshoot, and optimize platform deals to secure access to high-quality media inventory.
• Coordinate with clients and external partners to ensure campaign setup and tracking follow established processes.
• Maintain diligence, attention to detail, and adherence to paid search best practices throughout the campaign lifecycle.
• Support budget forecasting, planning, and ongoing monitoring.
• Collaborate with account and strategy teams during planning, activation, and performance review phases.
• Support day-to-day client communications related to paid search in partnership with the Search Manager and account teams.
• Build and maintain relationships with publishing and platform partners.

Skills

Paid search

Education

Bachelor's degree

Tools

Google Ads

Microsoft Ads

DV360

Prisma

Comscore

Nielsen

AdViews

eMarketer

Excel

PowerPoint

Word

Job description

Job Description

Ptarmigan Media, part of Omnicom Media Group, is a leading global services media agency with unparalleled expertise in the Financial Services sector. We specialize in helping B2B and B2B2C financial brands navigate a complex marketplace through innovative, highly strategic media solutions. Our people are at the heart of everything we do, driving our expertise, technology, and success across more than 80 global financial services clients.

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

Job Description

Ptarmigan Media, part of Omnicom Media Group, is a leading global services media agency with unparalleled expertise in the Financial Services sector. We specialize in helping B2B and B2B2C financial brands navigate a complex marketplace through innovative, highly strategic media solutions. Our people are at the heart of everything we do, driving our expertise, technology, and success across more than 80 global financial services clients.

As our New York office continues to grow, we are seeking a highly motivated, detail-oriented Paid Search Strategist with an interest in finance to support several B2B-focused financial services clients.

Responsibilities

• Plan, implement, and optimize paid search campaigns across platforms including Google Ads and Microsoft Ads
• Manage campaign pacing to ensure budgets are allocated effectively and performance is optimized toward defined objectives and KPIs
• Assist with campaign performance reporting and share insights with internal teams to track progress and results
• Execute, activate, troubleshoot, and optimize platform deals to secure access to high-quality media inventory
• Coordinate with clients and external partners to ensure campaign setup and tracking follow established processes
• Maintain diligence, attention to detail, and adherence to paid search best practices throughout the campaign lifecycle
• Support budget forecasting, planning, and ongoing monitoring
• Collaborate with account and strategy teams during planning, activation, and performance review phases
• Support day-to-day client communications related to paid search in partnership with the Search Manager and account teams
• Build and maintain relationships with publishing and platform partners

Requirements

• Bachelor’s degree required; Communications, Advertising, or Marketing preferred
• 1+ years of paid search experience, ideally within an agency environment
• Strong ability to analyze campaign performance and provide insights across key performance indicators (KPIs)
• Proficiency in Google Ads and Microsoft Ads; digital analytics experience is a plus
• Advanced skills in Microsoft Excel, PowerPoint, and Word
• Familiarity with industry tools such as DV360, DDS/Prisma, Comscore, Nielsen, AdViews, eMarketer, or similar platforms
• Comfortable analyzing marketing data and translating insights into actionStrong aptitude for math and understanding of the digital media landscape
• Clear, concise written and verbal communication skills
• Highly organized with the ability to manage multiple projects and meet tight deadlines
• Proven attention to detail and strong project management skills
• Ability to collaborate effectively in a team environment
• Financial Services experience preferred, but not required

$68,000-$75,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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$68,000-$75,000