Paid Search Director (B2B)

Wpromote; United States; On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet보험

Sponsored life insurance

Short Term Disability insurance

Annual Class Pass credits

Job summary

Wpromote is seeking a Director to lead the B2B Paid Search team, overseeing SEM campaigns across Google Ads and Microsoft Ads for a portfolio of fast-paced clients. You will directly manage a team of paid search experts, shaping strategy and driving client acquisition and lead generation in a complex B2B environment.

The role emphasizes strategic leadership, cross‑functional collaboration, and thought leadership to evolve the approach and strengthen client partnerships.

Qualifications

• 4+ years leading B2B paid search programs in agency or client environments.
• Experience managing senior client relationships and stakeholders.
• Strong analytical and strategic thinking with data-driven decision making.

Responsibilities

• Lead paid search strategy and performance management for complex B2B engagements.
• Oversee campaign architecture, optimization, and execution across GA360, Google Ads, and Microsoft Ads.
• Mentor and develop Paid Search team members.
• Drive forecasting, budgeting, and roadmaps aligned to growth goals.
• Provide executive-level recommendations based on performance trends.
• Collaborate with Strategy, Analytics, Creative, and channel leadership for integrated marketing.
• Oversee quality assurance and delivery standards.

Skills

Paid search strategy

Team leadership

B2B marketing

Analytics (GA4)

Tools

Google Ads

Microsoft Ads

SA360

GA4

Job description

The Role
We’re looking for a Director to join our rapidly expanding B2B Paid Search team. You’ll directly manage a team of paid search experts running search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads for a portfolio of B2B clients. Your clients will be fast-paced, growth-focused businesses with complex marketing challenges, requiring a strong understanding of how paid search can support B2B customer acquisition, lead generation, and broader business objectives.

The Role
We’re looking for a Director to join our rapidly expanding B2B Paid Search team. You’ll directly manage a team of paid search experts running search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads for a portfolio of B2B clients. Your clients will be fast-paced, growth-focused businesses with complex marketing challenges, requiring a strong understanding of how paid search can support B2B customer acquisition, lead generation, and broader business objectives.
You'll be trusted to oversee a growing portfolio of business, provide strategic leadership across client engagements, and collaborate with other cross‑functional partners to keep the department running smoothly. You’ll also bring thought leadership and deep B2B paid search expertise to help evolve our approach, strengthen client partnerships, and keep Wpromote Paid Search at the forefront.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work‑life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $110,000 - $150,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

• This position may be performed remotely in most states within the US, with some exclusions
• While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
• This position is not eligible for immigration sponsorship

You Will Be

• Serving as a senior strategic partner and extension of clients’ marketing organizations, leading paid search strategy, performance management, and business planning across complex B2B engagements
• Operating as both a strategist and hands‑on practitioner by driving campaign architecture, optimization, execution oversight, and innovation initiatives to ensure operational excellence and measurable business impact
• Managing complex account structures across SA360, Google Ads, Microsoft Ads, and other relevant paid search platforms
• Navigating multiple stakeholder groups, business priorities, and evolving growth objectives across B2B client engagements
• Driving strategic planning, forecasting, budgeting, testing roadmaps, and performance optimization initiatives aligned to client growth goals and broader business objectives
• Translating complex performance trends and business insights into clear, executive-level recommendations and action plans for senior client stakeholders
• Partnering closely with Client Strategy, Analytics, Strategy, Creative, and channel leadership teams to ensure integrated marketing alignment and operational excellence
• Identifying opportunities for innovation, growth, process improvement, and operational scalability across the engagement
• Leading, developing, mentoring, and supporting Paid Search team members through coaching, career development, quality assurance, prioritization, and performance management
• Providing strong oversight of campaign execution, QA processes, account health, and delivery standards to ensure flawless execution across the business
• Driving innovation and thought leadership across enterprise paid search strategy, automation, audience targeting, measurement, and optimization initiatives
• Managing and escalating critical client or account issues appropriately while maintaining strong trust and partnership with senior stakeholders
• Staying at the forefront of emerging trends, platform changes, AI-driven search developments, and evolving enterprise paid media strategies

You Must Have

• 4+ years of experience managing B2B paid search programs within agency and/or client-side environments
• Minimum of 2 years prior staff management experience with demonstrated success in developing, mentoring, and leading high-performing team members
• Experience supporting sophisticated SaaS, fintech, HR/payroll, SMB platform, or similarly complex performance marketing businesses
• Deep expertise across Google Ads, Microsoft Ads, campaign architecture, automation strategies, audience targeting, bidding frameworks, feed management, and enterprise-scale optimization
• Strong analytical and problem-solving skills with experience leveraging performance data, GA4, and enterprise analytics platforms to drive strategic decision-making and optimization opportunities
• Excellent oral, written, and interpersonal communication skills with the ability to build trust and influence across teams and stakeholders
• Ability to operate effectively within fast‑paced, highly visible enterprise environments while managing complex stakeholder relationships and competing business priorities
• Strong track record driving operational rigor, process improvement, and strategic recommendations through data-driven insights and executive‑level client communication

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.