Paid Search Manager

Jobtailor; Philadelphia (Philadelphia County); On-site; USD 100,000 - 160,000; Full time

Job summary

URBN is seeking an experienced Paid Search Manager to drive growth across our paid marketing programs for the Urban Outfitters brand. You will own strategy and day-to-day management of large SEM initiatives, with a focus on user acquisition and revenue.

You will optimize Google Ads, Microsoft Ads, and SA360, manage multi-million-dollar budgets, lead a small team, partner with creative and analytics, and report on performance with data-driven insights to guide decisions.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5-7+ years of hands-on SEM or performance marketing experience, preferably in retail.
• Deep knowledge of Google Ads, Google Analytics, SA360 (or similar), and Microsoft Advertising.
• Experience managing complex Paid Search programs with activations across Text and Shopping/PMAX.

Responsibilities

• Drive growth of URBN's paid marketing programs and accelerate new user acquisition for the Urban Outfitters brand.
• Manage and optimize significant investments across Google and Microsoft Ads.
• Oversee budget management for multi-million-dollar programs, including planning, forecasting, and investment recommendations.
• Own daily campaign flighting, including budget and target adjustments.
• Oversee full account performance and resolve shifts affecting business outcomes.
• Monitor account performance and core metrics daily and weekly.
• Roll out optimizations based on account trends and report business impact.
• Track weekly, monthly, and quarterly reporting across the full program.
• Identify reports and dashboards to surface program shifts and trends.
• Share paid search trends with the broader business to guide decision-making.
• Partner on the strategic testing roadmap and maintain quarterly roadmaps.
• Lead major test rollouts, including AI Max, structural overhauls, and new bidding features.
• Create measurement and reporting plans for tests.
• Own final test analyses and wrap reports for the search team and brand partners.
• Lead collaboration across the search team and manage Paid Search Associates.
• Collaborate with creative, merchandising, and social media teams.
• Maintain relationships with Google and Bing search engine partners.
• Stay current on industry trends, best practices, and emerging technologies.

Skills

Paid Search Management

Performance Marketing

Budget Management

Data Analysis

Team Leadership

Campaign Optimization

Test Analysis

Strategic Planning

Cross-functional Collaboration

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Microsoft Ads

Google Analytics

SA360

Bing

Job description

• Drive growth of URBN's paid marketing programs and accelerate new user acquisition for the Urban Outfitters brand
• Manage and optimize significant investments across Google and Microsoft Ads
• Oversee budget management for multi-million-dollar programs, including planning, forecasting, and investment recommendations
• Own daily campaign flighting, including budget and target adjustments
• Oversee full account performance and resolve shifts affecting business outcomes
• Monitor account performance and core metrics daily and weekly
• Roll out optimizations based on account trends and report business impact
• Track weekly, monthly, and quarterly reporting across the full program
• Identify reports and dashboards to surface program shifts and trends
• Share paid search trends with the broader business to guide decision-making
• Partner on the strategic testing roadmap and maintain quarterly roadmaps
• Lead major test rollouts, including AI Max, structural overhauls, and new bidding features
• Create measurement and reporting plans for tests
• Own final test analyses and wrap reports for the search team and brand partners
• Lead collaboration across the search team and manage Paid Search Associates
• Collaborate with creative, merchandising, and social media teams
• Maintain relationships with Google and Bing search engine partners
• Stay current on industry trends, best practices, and emerging technologies

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 5-7+ years of hands-on experience in SEM or performance marketing, preferably in the retail industry
• In-depth knowledge of Google Ads, Google Analytics, SA360 (or similar), and Microsoft Advertising
• Experience managing complex Paid Search programs with activations across Text and Shopping/PMAX
• Feed knowledge is a plus
• Prior experience leading, managing, or mentoring junior teammates
• Strong analytical skills and data-driven mindset, with the ability to interpret and communicate complex data effectively
• Excellent verbal and written communication skills
• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines
• Familiarity with SEO, YouTube, and Display is a plus

Core Competencies

Demonstrates expertise in managing and optimizing paid marketing programs, particularly in SEM and performance marketing, with a strong focus on data analysis and reporting. Proven ability to lead teams, manage budgets, and collaborate across departments to drive user acquisition and business growth.

Highest-signal resume keywords

• Google Ads Management
• Performance Marketing
• Budget Management
• Analytical Skills
• Team Leadership

ATS Optimization Keywords

Hard Skills

• SEM
• Performance Marketing
• Google Analytics
• SA360
• Microsoft Advertising
• Paid Search Management
• Data Analysis
• Reporting
• Campaign Optimization
• Test Analysis

Soft Skills

• Verbal Communication
• Written Communication
• Project Management
• Collaboration
• Mentoring

Industry Keywords

• Retail Industry
• User Acquisition
• Paid Search Programs
• SEO
• Emerging Technologies

Tools & Technologies

• Google Ads
• Microsoft Ads
• Google Analytics
• SA360
• Bing