Sr Paid Search Manager

Rise and Shine and Partners; Minneapolis (MN); On-site; USD 120,000 - 170,000; Full time

Job summary

Rise and Shine and Partners in Minneapolis seeks a Senior Manager, Paid Search with hands-on experience planning, activating, and optimizing campaigns across Google Ads and related platforms. The ideal candidate will bring 7+ years of agency experience, a passion for performance marketing, and the ability to turn data into actionable insights.

The role requires hands-on leadership, collaboration with cross-functional teams, and a focus on driving client results through data-driven optimization

Qualifications

• 7+ years of agency experience in digital media planning and buying.
• Proficiency with Google Ads, Google Analytics, and Looker Studio.
• Excellent communication and organizational abilities.

Responsibilities

• Develop paid search strategies aligned with client goals and media plans.
• Set up, activate, and optimize campaigns across Google Ads, including Search, Shopping, YouTube, and Performance Max.
• Continuously monitor performance and adjust bids, keywords, creatives, and budgets.
• Build dashboards in Looker Studio and deliver actionable insights to clients.

Skills

Google Ads

Google Analytics

Looker Studio

Budget management

Data analysis

Education

Bachelor's degree in marketing, media, or related field

Tools

Looker Studio

Google Ads Editor

Job description

Overview

We’re looking for a Senior Manager, Paid Search with hands‑on experience in planning, activating, and optimizing search campaigns across Google Ads and related platforms. The ideal candidate will bring 7+ years of agency experience, a passion for performance marketing, and the ability to turn data into actionable insights.

We’re looking for a Senior Manager, Paid Search with hands‑on experience in planning, activating, and optimizing search campaigns across Google Ads and related platforms. The ideal candidate will bring 7+ years of agency experience, a passion for performance marketing, and the ability to turn data into actionable insights.

We’re looking for a Paid Search Manager with hands‑on experience in planning, activating, and optimizing search campaigns across Google Ads and related platforms. The ideal candidate will bring 3+ years of agency experience, a passion for performance marketing, and the ability to turn data into actionable insights.

Campaign Planning & Activation

• Develop paid search strategies that align with client goals and integrated media plans.
• Set up and activate campaigns across Google Ads (Search, Shopping, YouTube, Performance Max), ensuring accuracy and adherence to best practices.
• Continuously monitor performance, adjusting keywords, targeting, creative assets, and bidding strategies to achieve optimal results.
• Manage campaign budgets to adhere to weekly or monthly pacing goals, forecast spend outcomes, deliver accurately against planned spend.

Data Analysis & Reporting

• Analyze campaign data to measure effectiveness and uncover opportunities.
• Build and maintain dashboards in Google Looker Studio, delivering clear and actionable insights.
• Provide clients with regular updates and strategic recommendations based on performance data.

Collaboration & Communication

• Partner with media planning, creative, and account teams to ensure paid search is fully integrated into broader strategies.
• Maintain relationships with Google reps and other vendor partners to stay ahead of platform updates and betas.

Innovation & Growth

• Stay updated on evolving search trends, tools, and industry best practices.
• Identify and implement workflow enhancements to improve efficiency and effectiveness.

Qualifications

• Proficiency in Google Ads, Google Analytics, and Looker Studio
• Strong analytical skills and attention to detail.
• Excellent communication and organizational abilities.
• Proactive, problem-solving mindset with the ability to manage budgets and billing processes.
• Bachelor’s degree in media, marketing, or related field preferred.
• 7+ years of experience in digital media planning and buying, with a focus on search.

Preferred Experience

• Experience across industries such as retail, CPG, travel, pet, and sports & entertainment is highly valued, but not required
• Familiarity with advanced attribution models, measurement frameworks and Looker Studio
• Understanding of the broader digital ecosystem, including GEO, SEO and CRO

What We Expect Of Each Other

• Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.
• Build and maintain positive relationships with clients and colleagues.
• Accept direction openly and demonstrate a willingness to grow and learn.
• Take pride in our work by meeting deadlines and holding ourselves accountable.
• Bring a positive, solution-oriented attitude to the office each day.
• Mentor and support the growth of teammates who can benefit from our experience and perspective.
• Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support Rise and Shine’s overall financial health.