Paid Search Lead | Hybrid/Remote Options

Mindgruve; Covington (KY); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Flexible spending account

Voluntary life and accident plans

401(k) retirement plan with matching

Job summary

Mindgruve is seeking a self-motivated Paid Search Supervisor to proactively identify SEM opportunities and stay current with best practices. The role focuses on driving performance across multiple search platforms and delivering data-driven insights to clients.

The office network includes Covington, KY with a hybrid work option and travel as needed. You will lead campaigns, mentor a team, and report results to executive management while collaborating with cross-functional teams to optimize

Qualifications

• Bachelor’s degree in marketing, communications or business administration.
• 5-7 years of paid search and online marketing experience in an agency setting.
• Experience managing and mentoring a team.
• Expertise with Google Ads and Bing AdCenter.
• Strong knowledge of analytics and testing tools.
• Understanding of direct response and interactive marketing best practices.
• Proficiency in the Microsoft Office software Suite and Apple Productivity Apps.
• Ability to work a hybrid schedule (3 days per week) from six US office locations.
• Experience managing large paid search digital marketing media budgets and hitting monthly goals.
• A detail-oriented mindset, focused on driving results and analyzing data to gain insights.
• Excellent verbal and written communication skills.
• Strategic thinker with strong analytical skills.
• Experience with online bid management platforms.
• Familiarity with online media planning / buying and performance metrics.
• Google Ads certification.

Responsibilities

• Track, measure and report performance media campaigns across multiple advertising services.
• Optimize performance media campaigns across multiple Advertising Services.
• Support performance media team in developing strategies as well as the day to day management of accounts.
• Creation and interpretation of client program analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc).
• Provide subject matter expertise on performance media, web analytics, user experience and behavior, data analysis and reporting.
• Responsible for coordination and tracking of regular performance media tasks as well as ad-hoc deliverables.
• Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc.
• Identification of opportunities for efficiencies in processes (i.e. Automation).
• Keyword research, keyword lists, and keyword bucketing development.
• Manage all search related paid marketing opportunities.
• Analysis and optimization of keyword ad copy and landing pages / AB testing.
• Monitor and assess competitive activity and keyword ranking performance.
• Follow and stay on top of industry best practices from Google, Yahoo, MSN etc.
• Collaborate with management team to develop new campaigns and strategies.
• Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results.
• Development and occasional presentation of client ready presentations.
• Weekly client reporting.
• Travel to client for meetings as needed.
• Build and maintain an understanding of current topics in Performance Media, web analytics, data management, tools and technologies related to teams core responsibilities.

Skills

Paid search

Team leadership

Analytics

AB testing

Keyword research

Data analysis

Communication skills

Education

Bachelor’s degree in marketing/communications/business

Tools

Google Ads

Bing Ads

Web analytics tools

Microsoft Office

A/B testing tools

Job description

Mindgruve is seeking a self-motivated Paid Search Supervisor to proactively identify SEM opportunities and stay current with best practices. The role focuses on driving performance across multiple search platforms and delivering data-driven insights to clients.

The office network includes Covington, KY with a hybrid work option and travel as needed. You will lead campaigns, mentor a team, and report results to executive management while collaborating with cross-functional teams to optimize