Paid Search Supervisor

Mindgruve; Covington (KY); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Flexible spending account

Voluntary life and accident plans

401(k) retirement plan with matching

Job summary

Mindgruve is seeking a self-motivated Paid Search Supervisor to proactively identify SEM opportunities and stay current with best practices. The role focuses on driving performance across multiple search platforms and delivering data-driven insights to clients.

The office network includes Covington, KY with a hybrid work option and travel as needed. You will lead campaigns, mentor a team, and report results to executive management while collaborating with cross-functional teams to optimize

Qualifications

• Bachelor’s degree in marketing, communications or business administration.
• 5-7 years of paid search and online marketing experience in an agency setting.
• Experience managing and mentoring a team.
• Expertise with Google Ads and Bing AdCenter.
• Strong knowledge of analytics and testing tools.
• Understanding of direct response and interactive marketing best practices.
• Proficiency in the Microsoft Office software Suite and Apple Productivity Apps.
• Ability to work a hybrid schedule (3 days per week) from six US office locations.
• Experience managing large paid search digital marketing media budgets and hitting monthly goals.
• A detail-oriented mindset, focused on driving results and analyzing data to gain insights.
• Excellent verbal and written communication skills.
• Strategic thinker with strong analytical skills.
• Experience with online bid management platforms.
• Familiarity with online media planning / buying and performance metrics.
• Google Ads certification.

Responsibilities

• Track, measure and report performance media campaigns across multiple advertising services.
• Optimize performance media campaigns across multiple Advertising Services.
• Support performance media team in developing strategies as well as the day to day management of accounts.
• Creation and interpretation of client program analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc).
• Provide subject matter expertise on performance media, web analytics, user experience and behavior, data analysis and reporting.
• Responsible for coordination and tracking of regular performance media tasks as well as ad-hoc deliverables.
• Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc.
• Identification of opportunities for efficiencies in processes (i.e. Automation).
• Keyword research, keyword lists, and keyword bucketing development.
• Manage all search related paid marketing opportunities.
• Analysis and optimization of keyword ad copy and landing pages / AB testing.
• Monitor and assess competitive activity and keyword ranking performance.
• Follow and stay on top of industry best practices from Google, Yahoo, MSN etc.
• Collaborate with management team to develop new campaigns and strategies.
• Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results.
• Development and occasional presentation of client ready presentations.
• Weekly client reporting.
• Travel to client for meetings as needed.
• Build and maintain an understanding of current topics in Performance Media, web analytics, data management, tools and technologies related to teams core responsibilities.

Skills

Paid search

Team leadership

Analytics

AB testing

Keyword research

Data analysis

Communication skills

Education

Bachelor’s degree in marketing/communications/business

Tools

Google Ads

Bing Ads

Web analytics tools

Microsoft Office

A/B testing tools

Job description

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.

Mindgruve is seeking a self-motivated, results-drivenPaid Search Supervisor. Our ideal candidate will proactively identify SEM/PPC opportunities while staying up to date on the latest trends and best practices within the SEM industry.

What You’ll Do Here:

• Track, measure and report performance media campaigns across multiple advertising services
• Optimize performance media campaigns across multiple Advertising Services
• Support performance media team in developing strategies as well as the day to day management of accounts
• Creation and interpretation of client program analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc)
• Provide subject matter expertise on performance media, web analytics, user experience and behavior, data analysis and reporting
• Responsible for coordination and tracking of regular performance media tasks as well as ad-hoc deliverables
• Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc.
• Identification of opportunities for efficiencies in processes (i.e. Automation)
• Keyword research, keyword lists, and keyword bucketing development
• Manage all search related paid marketing opportunities.
• Analysis and optimization of keyword ad copy and landing pages / AB testing
• Monitor and assess competitive activity and keyword ranking performance
• Follow and stay on top of industry best practices from Google, Yahoo, MSN etc.
• Collaborate with management team to develop new campaigns and strategies
• Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results
• Development and occasional presentation of client ready presentations
• Weekly client reporting
• Travel to client for meetings as needed
• Build and maintain an understanding of current topics in Performance Media, web analytics, data management, tools and technologies related to teams core responsibilities

We Need a Person With:

• Bachelor’s degree – preferably in marketing, communications or business administration
• 5-7 years of paid search and online marketing experience in an agency setting
• Experience managing and mentoring a team
• Expertise with Google Ads and Bing AdCenter
• Strong knowledge of and experience with analytics and testing tools
• Understanding of direct response and interactive marketing best practices
• Proficiency in the Microsoft Office software Suite and Apple Productivity Apps (Pages, Keynote & Numbers)
• Ability to work a hybrid schedule (3 days per week) from one of our six office locations in the US: San Diego, California, Los Angeles, California, Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina.
• Ability to work both independently and in a team environment
• Professional and personal integrity
• Experience managing large paid search digital marketing media budgets and hitting monthly goals for spend, revenue and key performance metrics
• A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
• Excellent verbal and written communication skills
• Strategic thinker with strong analytical skills
• Experience with online bid management platforms
• Familiarity with online media planning / buying and performance metrics
• Google Ads certification

Compensation:

• Salary: $85,000 - $95,000 (Pay range is based on a market reference point and potential job offers may vary based on the skills, education, experience and geographic location of the individual candidate. The compensation range reflects base rate only.)

Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. We have six office locations in the US: San Diego, California, Los Angeles, California, Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina. We’re seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office’s; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you’re bilingual in Spanish and/or Portuguese.)

Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.