Paid Search Digital Media Contract Opportunity

Alloy; United States; Remote; USD 40,000 - 80,000; Full time

Job summary

An innovative firm is looking for a skilled freelance contractor to join their Performance Marketing Department. This remote position offers approximately 20 hours per week, focusing on paid search campaigns across platforms like Google Ads and Bing Ads. The ideal candidate will have 5-7 years of experience and a strong analytical mindset to optimize campaigns effectively. You'll collaborate with a dynamic team, leveraging your expertise to drive results and improve client campaigns. If you're self-motivated and passionate about digital marketing, this opportunity is perfect for you.

Qualifications

• 5-7 years of experience in paid search at a marketing agency.
• Proficiency in managing campaigns on Google Ads and Bing Ads.

Responsibilities

• Develop and execute paid search strategies across platforms.
• Manage and optimize paid search campaigns and analyze performance.

Skills

Paid Search Management

Google Ads

Bing Ads

Data Analysis

Keyword Research

Google Analytics

Digital Advertising

Communication Skills

Tools

Google Keyword Planner

SEMrush

Job description

REMOTE CONTRACT POSITION - 20 hours per week

Opportunity:

Alloy is seeking a skilled freelance contractor to provide approximately 20 hours per week of dedicated support to our growing Performance Marketing Department. This is an excellent opportunity for an experienced paid search professional with a strong understanding of Google Ads principles to contribute to a variety of client campaigns. The ideal candidate will be self-motivated, results-oriented, and possess a strong understanding of data-driven optimization strategies. Note, this is not a client-facing role.

Responsibilities:

• Collaborate with our performance marketing team to develop and execute paid search (SEM) strategies across platforms such as Google Ads and Bing Ads.
• Conduct thorough keyword research and analysis to identify relevant and high-performing search terms.
• Manage and optimize paid search campaigns, including ad copy creation, bid management, budget allocation, and performance monitoring.
• Analyze campaign data and generate insightful reports on key performance indicators (KPIs).
• Identify actionable insights and provide recommendations for continuous campaign optimization and improvement.
• Stay informed about the latest trends and best practices in paid search and the broader digital marketing landscape.
• Communicate effectively with the performance marketing team on campaign updates, performance, and recommendations.

Qualifications:

• 5-7 years of demonstrable experience in paid search working at a marketing agency.
• Proven proficiency in managing paid search campaigns on platforms such as Google Ads and Bing Ads.
• Experience with other relevant digital advertising is a plus (LinkedIn & Meta)
• Strong analytical skills and the ability to derive actionable insights from campaign data using tools like Google Analytics.
• Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush) and the ability to conduct thorough keyword research.
• Proficient in data analysis and reporting using tools such as Google Analytics.
• Strong attention to detail and the ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills to work effectively with our internal team.
• Must be able to work remotely and maintain effective communication.

Hours and Duration:

• Approximately 20 hours per week for a minimum of 12 weeks

Location:

• Remote (Must be a US citizen or eligible to work in the United States without VISA sponsorship).