Paid Search Digital Media Contract Opportunity

Alloy; Atlanta (GA); Remote; USD 50,000 - 65,000; Full time

Job summary

An innovative firm is seeking a skilled freelance contractor to support their Performance Marketing Department. This remote position offers approximately 20 hours per week, focusing on paid search strategies across platforms like Google Ads and Bing Ads. The ideal candidate will have 5-7 years of experience in paid search, demonstrating proficiency in campaign management and data analysis. Join a forward-thinking team and make a significant impact on client campaigns while enjoying the flexibility of remote work.

Qualifications

• 5-7 years of experience in paid search at a marketing agency.
• Proficient in managing campaigns on Google Ads and Bing Ads.

Responsibilities

• Develop and execute paid search strategies across platforms.
• Manage and optimize paid search campaigns and analyze data.

Skills

Paid Search Management

Google Ads

Bing Ads

Data Analysis

Keyword Research

Google Analytics

Communication Skills

Campaign Optimization

Tools

Google Keyword Planner

SEMrush

Job description

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REMOTE CONTRACT POSITION - 20 hours per week

Opportunity:

Alloy is seeking a skilled freelance contractor to provide approximately 20 hours per week of dedicated support to our growing Performance Marketing Department. This is an excellent opportunity for an experienced paid search professional with a strong understanding of Google Ads principles to contribute to a variety of client campaigns. The ideal candidate will be self-motivated, results-oriented, and possess a strong understanding of data-driven optimization strategies. Note, this is not a client-facing role.

Responsibilities:

• Collaborate with our performance marketing team to develop and execute paid search (SEM) strategies across platforms such as Google Ads and Bing Ads
• Conduct thorough keyword research and analysis to identify relevant and high-performing search terms
• Manage and optimize paid search campaigns, including ad copy creation, bid management, budget allocation, and performance monitoring
• Analyze campaign data and generate insightful reports on key performance indicators (KPIs)
• Identify actionable insights and provide recommendations for continuous campaign optimization and improvement
• Stay informed about the latest trends and best practices in paid search and the broader digital marketing landscape
• Communicate effectively with the performance marketing team on campaign updates, performance, and recommendations
  
  

Qualifications:

• 5-7 years of demonstrable experience in paid search working at a marketing agency
• Proven proficiency in managing paid search campaigns on platforms such as Google Ads and Bing Ads
• Experience with other relevant digital advertising is a plus (LinkedIn & Meta)
• Strong analytical skills and the ability to derive actionable insights from campaign data using tools like Google Analytics
• Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush) and the ability to conduct thorough keyword research
• Proficient in data analysis and reporting using tools such as Google Analytics
• Strong attention to detail and the ability to manage multiple campaigns simultaneously
• Excellent communication and collaboration skills to work effectively with our internal team
• Must be able to work remotely and maintain effective communication
  
  

Hours and Duration:

• Approximately 20 hours per week for a minimum of 12 weeks
  
  

Location:

• Remote (Must be a US citizen or eligible to work in the United States without VISA sponsorship)
  
  

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Internet Publishing

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