Paid Search Campaign Manager

LuckyRev; United States; Remote; USD 130,000 - 140,000; Full time

Job summary

Join a forward-thinking growth marketing agency as a Paid Search Campaign Manager. This exciting role offers the chance to work with cutting-edge tools and technologies, driving impactful growth for diverse brands. You'll be mentored by seasoned professionals, ensuring your career path is clear and rewarding. Embrace a collaborative culture where your ideas are valued, and enjoy competitive compensation alongside fantastic company events. If you're passionate about growth marketing and eager to make a difference, this is the perfect opportunity for you!

Benefits

Health Insurance

Paid Time Off

Mentorship Programs

Company Events

Latest Tools and Technologies

Qualifications

• 2-3 years of experience managing paid search campaigns.
• Strong understanding of paid search strategies and digital marketing funnels.
• Experience with data feed management and optimization.

Responsibilities

• Manage and optimize paid search campaigns on Google Ads and Microsoft Ads.
• Utilize analytics tools to monitor and optimize campaign performance.
• Collaborate with internal teams to deliver high-performing ads.

Skills

Paid Search Campaign Management

Google Ads

Bing Ads

Keyword Research

Data Feed Management

Analytics Tools

Ad Copywriting

Communication Skills

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Business

Bachelor's Degree in Communications

Tools

Google Analytics

TripleWhale

Northbeam

DataFeedWatch

Feedonomics

Job description

Direct message the job poster from LuckyRev

Growth @ LuckyRev Designed By Marketers, Empowered by Data Science

About Us

LuckyRev is a growth marketing agency that uses in-house omnichannel measurement to scale brands through digital channels. Our team is passionate about delivering top-notch results for our clients, and we believe that work should be fun and fulfilling. We offer a clear career path, remote work, mentorship from experienced professionals, and the latest tools and technologies.

The Role

We're on the lookout for an ambitious Paid Search Campaign Manager to join our team. In this role, you'll work closely with our experienced Director of Paid Search. This is a fantastic opportunity to get into the weeds and contribute to impactful growth across multiple brands using the latest tools and technologies.

What You'll Be Doing

Campaign Management

• Take ownership of managing and optimizing paid search campaigns on platforms such as Google ads, Microsoft ads and YouTube ads for diverse brands.
• Develop and execute detailed campaign strategies, keyword strategies, bidding strategies, and budget management/pacing that consistently exceed client goals.
• Craft persuasive ad copy, utilize ad extensions, and regularly test assets to maximize new customer ROI.
• Research, build, and optimize product data feeds for Google Shopping campaigns.

Analytics and Optimization

• Utilize advanced analytics tools (In-house performance tracker, Google Analytics, TripleWhale, Northbeam) to monitor, interpret, and optimize campaign performance.
• Regularly analyze performance data, identifying actionable insights to continuously improve campaign ROI.
• Create performance reports and presentations that showcase our success and continued next steps/proactive strategy to clients.
• Ideate and execute ad creative scripts/briefs across different client verticals, focusing on compelling hooks and engaging storytelling for YouTube and CTV ads.
• Stay informed about industry trends and competitor creative strategies to ensure our client creatives remain fresh, relevant, and high performing.
• Collaborate with the creative team to ensure seamless execution of ad creative concepts that follow brand guidelines across all clients.
• Source and brief UGC creators based on best performing ads or concepts that need to be tested.

Collaboration and Communication

• Work closely with our awesome internal teams—creative, strategy, data—to deliver high performing ads for various brands.
• Communicate proactively with clients under the wing of our director, ensuring client satisfaction and confidence in our strategies.
• Participate actively in internal brainstorming and strategy sessions focused on creative and growth marketing solutions.

Learning

• Stay ahead of industry advancements and best practices within paid search marketing.
• Complete training programs such as Google Ads Certification and explore advanced analytics platforms to enhance your skills and effectiveness.
• Demonstrate enthusiasm for continuous learning and deepening your understanding of holistic growth marketing.

What We’re Looking For

• Driven, self-motivated, self-starter
• A bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-3 years of experience managing paid search campaigns, specifically with Google Ads and Bing Ads (agency/e-commerce experience preferred).
• Bonus: strong understanding or usage of other ad platforms - Meta, Tiktok, Pinterest
• Solid understanding of paid search strategies, keyword research, bidding techniques, and digital marketing funnels.
• Experience with data feed management and optimization preferred (DataFeedWatch, Feedonomics)
• Proficiency in analytics and attribution platforms (Google Analytics, GA4, TripleWhale, Northbeam).
• Excellent verbal and written communication skills with both internal and client-facing teams.
• Strong time management and organizational skills, attention to detail, and an analytical mindset.
• A proactive approach and a genuine passion for learning, growth marketing, and personal development.

What We Offer

• A Clear Path to Grow: We love promoting from within! There's a clear career ladder here, and we're excited to help you climb it.
• Learn from the Best: You'll be mentored by seasoned professionals who have worked on businesses of all sizes and verticals.
• The Latest Tools: We work with cutting-edge tools and technologies: automated reporting, forecasting, MMM, and Motion for creative analytics, keeping things efficient and exciting.
• Fun and Collaborative Culture: Join a hyper-efficient team where your ideas are valued, and work is both productive and enjoyable.
• Awesome Company Events: Get in on exciting company events and holiday retreats that get even better as we grow.
• Competitive Compensation: We offer a great package that includes health insurance, paid time off, and other benefits.

How To Apply

• If you're a creative thinker eager to grow your career in paid search and growth strategy, we'd love to hear from you! Please answer the below questions in an email and send to [e-mail] telling us why you're the perfect fit for this role.
• In your email please answer the following questions:
• If you were responsible for growing an e-commerce business, what would be the first 5 things you would look at daily? (Use past experiences if relevant)
• Please define the following and describe why it is important to track: MER, aMER, CAC/nCPA, AOV, LTV
• Please describe your current or past role/responsibilities in e-commerce related positions. What did you do, what were your markers of success? What did you like/dislike about those roles?

Additional info

• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Marketing Services

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