Paid Search Campaign Lead | Strategy & Optimization

ADP, Inc.; Dallas (TX); Vor Ort; USD 65.000 - 85.000; Vollzeit

Benefits dieser Stelle

Medical benefits

401(k) with company match

Paid time off

Zusammenfassung

Moroch is seeking a Paid Search Specialist to plan and manage PPC campaigns for assigned accounts in a fast-paced agency setting.

You will research keywords and audiences, write compliant ad copy, and optimize bidding, tracking, and reporting to improve reach and conversions across channels. Collaboration with media, analytics, and client teams is essential, with strong emphasis on accuracy and documentation.

Qualifikationen

• Formal coursework or training in statistics, digital marketing, media planning, analytics, or Excel-based data analysis.
• Bachelor's degree in marketing, advertising, business, communications, analytics, or related field, or equivalent work experience.
• Demonstrated experience supporting multiple client accounts with conversion tracking validation, performance analysis, and cross-functional coordination.
• 2–4 years of hands-on experience managing and optimizing paid search campaigns in Google Ads and Microsoft Advertising.
• Current Google Ads Search Certification or equivalent credential is preferred.
• Current certification in Google Analytics, Microsoft Advertising, Search Ads 360, or similar is preferred.

Aufgaben

• Develop tactical search strategies translating client objectives into paid search plans.
• Conduct keyword and audience research to expand qualified reach and relevance.
• Write compliant, high-performing ad copy aligned with brand standards.
• Monitor budget pacing and forecast spend to meet monthly targets.
• Ensure measurement accuracy by validating tagging and tracking across platforms.
• Identify and communicate performance insights to stakeholders.
• Coordinate cross-channel execution with media, analytics, and creative teams.
• Maintain campaign documentation, QA checklists, and naming conventions.

Kenntnisse

Paid Search

Audience Targeting

Ad Copywriting

Keyword Strategy

Bid Management

Agency Values

AB Testing

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Google Ads

Microsoft Advertising

Google Analytics

Search Ads 360

Jobbeschreibung

Moroch is seeking a Paid Search Specialist to plan and manage PPC campaigns for assigned accounts in a fast-paced agency setting.

You will research keywords and audiences, write compliant ad copy, and optimize bidding, tracking, and reporting to improve reach and conversions across channels. Collaboration with media, analytics, and client teams is essential, with strong emphasis on accuracy and documentation.