Remote Paid Media Lead — PPC, SEO & CRO Strategy

Blacksmith Agency LLC; Boston (MA); Remote; USD 90,000 - 140,000; Full time

Job summary

Blacksmith Agency LLC is seeking a Paid Media Manager to lead strategy and performance across paid search, paid social, SEO and CRO. This senior role blends strategic thinking with hands-on execution and client-facing leadership.

You will join sales calls, shape strategy, oversee specialists, and build roadmaps to deliver measurable outcomes. This role demands analytical depth, strong communication, and a track record of driving results in multi-channel campaigns.

Qualifications

• 4 to 7 years in PPC, SEO or multi-channel strategy.
• Experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, GSC and keyword research tools.
• Ability to articulate strategic recommendations for clients and account executives.
• Experience leading execution teams and ensuring deliverable quality.
• Strong analytical skills to diagnose performance issues quickly.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Skills

PPC

SEO

Multi-channel strategy

Analytics

Client leadership

Tools

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Job description

Blacksmith Agency LLC is seeking a Paid Media Manager to lead strategy and performance across paid search, paid social, SEO and CRO. This senior role blends strategic thinking with hands-on execution and client-facing leadership.

You will join sales calls, shape strategy, oversee specialists, and build roadmaps to deliver measurable outcomes. This role demands analytical depth, strong communication, and a track record of driving results in multi-channel campaigns.