Paid Search Analyst (PPC)

Apex Service Partners; Irving (TX); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Apex Service Partners is seeking an experienced PPC Analyst to plan, launch, and optimize paid search campaigns across Google Ads, Bing Ads, and Display Networks. You will monitor performance metrics, collaborate with the CRM team on revenue attribution, and ensure accurate pixel/conversion tracking.

The role includes building landing pages with Unbounce, working with analytics tools like GA and GTM, and coordinating with SEO/creative/tech teams to improve ROI.

Qualifications

• 3+ years of paid search experience in major digital platforms.
• Data-driven mindset with strong analytical skills.
• Advanced proficiency in spreadsheets.

Responsibilities

• Plan, launch, and optimize paid campaigns across Google Ads, Bing Ads and display networks.
• Monitor performance metrics and deliver actionable insights.
• Collaborate with CRM team to track revenue and profitability from campaigns.
• Implement and verify pixels and conversion tracking tools.
• Build and optimize landing pages using Unbounce to support campaign goals.

Skills

Paid search management

Analytics

Budget optimization

Landing page optimization

Tools

Unbounce

Google Analytics

Google Tag Manager

ServiceTitan CRM

Job description

Overview

Apex Service Partners – PPC Analyst

We do not accept unsolicited resumes or submissions from external recruiting agencies.

About Apex Service Partners:

Apex Service Partners is a people-focused HVAC, plumbing and electrical services group whose goal is to partner with and build leading local brands around the country. We are seeking an experienced Paid Search Analyst with comprehensive expertise in Paid Campaign Management to enhance our brand presence and drive business growth.

Key Responsibilities:

• Paid Campaign Management:Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Display Networks to achieve defined performance goals.
• Budget & Bidding Optimization:Manage bid strategies, budget allocation, and ad placements to maximize return on investment (ROI).
• Performance Analysis:Monitor and analyze key performance metrics. Deliver actionable insights and recommendations to improve results and align campaigns with broader business objectives.
• Revenue Tracking:Collaborate with our CRM team to accurately track campaign-driven revenue and profitability.
• Pixel & Tag Implementation:Work with analytics partners to ensure proper setup and functioning of advertising pixels and conversion tracking tools.
• Landing Page Development:Build and optimize landing pages using Unbounce to support campaign goals and enhance user experience.
• Team Collaboration:Foster a collaborative environment that supports knowledge sharing and encourages the professional development of team members.
• Cross-Functional Alignment:Collaborate with SEO, creative, and technical teams to ensure cohesive and effective execution of campaign strategies.
• Industry Awareness:Stay current on industry trends, platform updates, and digital advertising best practices to drive ongoing performance improvements.
• Continuous Learning:Engage in professional development opportunities and contribute learnings to the team to support collective growth.

Qualifications:

• Minimum of 3+ years of experience in paid search advertising.
• Proven success in managing paid campaigns across major digital advertising platforms (e.g., Google Ads, Bing Ads)
• Strong analytical skills with a data-driven mindset; advanced proficiency in spreadsheets.
• Experience with web analytics tools, including Google Analytics and Google Tag Manager (GTM) is a plus.
• Experience building landing pages in Unbounce or similar tools; knowledge of web design best practices is a plus.
• Experience working with CRMs such as ServiceTitan is a plus.
• Familiarity with AI tools for campaign building and optimization is a plus.

This position is 4 days onsite in Irving, TX with Wednesdays remote.

Apex Service Partners is an Equal Opportunity Employer. We provide equal employment opportunities to everyone regardless of their race, ethnicity, beliefs, religion, marital status, gender, gender identity, citizenship status, age, veteran status, or disability. We thank all applicants in advance for their interest in this position; however, only those selected for an interview will be contacted.