Paid Search Analyst: Drive ROI and Campaign Optimization

Uline; Pleasant Prairie (WI); Hybrid; USD 52,000 - 75,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Paid holidays

Job summary

Uline, a North American distributor of shipping and packaging materials, seeks a Paid Search Associate at its Corporate Headquarters in Pleasant Prairie, WI. You’ll analyze campaign data to optimize paid search traffic and help execute the company’s digital marketing strategy.

You will manage Google search campaigns, evaluate performance to maximize ROI, and prepare clear reports. A Bachelor’s degree in marketing or related field is required; Master’s is a plus, with 1+ year paid search

Qualifications

• Bachelor’s degree in marketing, advertising or related field; Master’s encouraged.
• 1+ years of paid search program management or data analysis.
• Proficient in Microsoft Office and Google AdWords.
• Excellent communication, analytical and project management skills.

Responsibilities

• Manage Google search campaigns across product lines and units.
• Analyze campaign performance to optimize planning and ROI.
• Evaluate and execute email campaigns, monitor lists.
• Prepare clear, informative reports for paid search activities.
• Develop an in-depth understanding of available marketing tactics within Google’s ad programs.

Skills

Google Ads

Microsoft Office

Communication

Analytical thinking

Project management

Education

Bachelor's degree in marketing/advertising

Master's degree a plus

Tools

Google AdWords

Job description

Paid Search Associate

Corporate Headquarters

12575 Uline Drive, Pleasant Prairie, WI 53158

Take your digital marketing skills to the next level with a growing North American company – at Uline! As a Paid Search Associate, you’ll dig into campaign data to make optimizations, drive paid search traffic and execute overall digital marketing strategy for corporate-sponsored businesses and charities.

Careers Packed with Potential. Backed by 45+ years of success, Uline offers opportunities to grow your career with stability you can count on.

Position Responsibilities

• Manage Google ad campaigns related to search across multiple product lines and business units.

• Analyze campaign performance to optimize planning and execute digital strategies that maximize ROI.

• Evaluate, approve, and execute email campaigns, monitor performance, and manage lists.

• Prepare clear, informative reports for paid search activities.

• Develop an in-depth understanding of available marketing tactics within Google's ad programs.

Minimum Requirements

• Bachelor’s degree in marketing, advertising or a related field. Master's degree a plus.

• 1+ years of experience directly managing paid search programs or in-depth data analysis.

• Proficient in Microsoft Office and Google AdWords.

• Excellent communication, analytical and project management skills.

Benefits

• Complete health insurance coverage and 401(k) with 6% employer match that starts day one!

• Multiple bonus programs.

• Paid holidays and generous paid time off.

• Tuition Assistance Program that covers professional continuing education.

Employee Perks

• On-site café and first-class fitness center with complimentary personal trainers.

• Over four miles of beautifully maintained walking trails.

About Uline

Uline, a family-owned company, is North America’s leading distributor of shipping, industrial, and packaging materials with over 10,000 employees across 15 locations.

Uline is adrug-free workplace. All new hires must complete a pre-employment hair follicle drug screening. All positions are on-site.

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