Paid Search Specialist: Data-Driven ROI Optimizer

Uline; Pleasant Prairie (WI); On-site; USD 50,000 - 65,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

Bonus programs

Paid holidays and PTO

Tuition Assistance

On-site cafe

Walking trails

Job summary

Uline, a family-owned company and North America's leading distributor of shipping, industrial, and packaging materials, is seeking a Paid Search Associate to join our corporate team in Pleasant Prairie, WI. You will analyze campaign data, optimize Google ads, and manage email lists to support digital marketing strategies for corporate-sponsored initiatives.

In this role, you will prepare reports, grow your expertise in Google's advertising programs, and contribute to driving ROI across multiple

Qualifications

• Bachelor's degree in marketing, advertising or a related field.
• 1+ years of experience directly managing paid search programs or in-depth data analysis.
• Proficient in Microsoft Office and Google AdWords.
• Excellent communication, analytical and project management skills.

Responsibilities

• Manage Google ad campaigns related to search across multiple product lines and business units.
• Analyze campaign performance to optimize planning and execute digital strategies that maximize ROI.
• Evaluate, approve, and execute email campaigns, monitor performance, and manage lists.
• Prepare clear, informative reports for paid search activities.
• Develop an in-depth understanding of available marketing tactics within Google's ad programs.

Skills

Analytical skills

Communication

Project management

Paid search

Education

Bachelor's degree in marketing/advertising

Master's degree a plus

Tools

Microsoft Office

Google AdWords

Job description

Uline, a family-owned company and North America's leading distributor of shipping, industrial, and packaging materials, is seeking a Paid Search Associate to join our corporate team in Pleasant Prairie, WI. You will analyze campaign data, optimize Google ads, and manage email lists to support digital marketing strategies for corporate-sponsored initiatives.

In this role, you will prepare reports, grow your expertise in Google's advertising programs, and contribute to driving ROI across multiple